You are kidding yourself if you have never been fascinated with and by social media. Even though you have not scoured newsfeeds or even signed up on a social networking site, you cannot deny that there really is something interesting with it. Social networking sites are the perfect hub for an active community where people can be engaged with and be influenced by what other people are doing or saying.

Recently, social networking sites and the social media as a whole are slowly taking on a facet that greatly elevates this notion. And it’s very beneficial to those who wants to use them and its influencers as tools for business.

Influencer marketing is a type of B2C (business to consumer) marketing that relies on people to promote their products and services. Just like marketing you see in television commercials and print ads, influencer marketing uses popular people to spread the word. This is a common trend in social networking sites like Instagram where marketing influencers post about using a certain commodity and have thousands of people see it, which is good engagement for business.

This form of marketing is very tempting to utilize as you can see easy returns with it. Before jumping on it, however, you need to know what it really is about or if it’s the right approach for you.

What are social media influencers?

While anyone can influence anyone in social media, there are actually internet users that help rake in consumers with only minimal effort. Well-known social media personalities usually have the first access to a product and services which will they review or use for every one of their followers to see.  This is not conclusive, though, as there are different methods a social media influencer can market. Sometimes, some of these marketing influencers are not contracted by a company but can be commissioned once the company sees potential.

A social media influencer can be many things—they can be a blogger, a YouTube personality, a writer, and even celebrities that appear in film, TV, and print can either be a micro or a macro influencer. A micro influencer has 1,000 to 10,000 followers while a macro influencer has more than 10,000.

Here are some statistics about social media marketing influencers that provide a quick look of their enduring identities these days.

According to Google, 70% of millennial Internet users trust social media influencers more than celebrities. AList also found out that 71% of consumers will most likely buy a product or try out a service as they are inspired by a social media influencer.

The Philippines is a fast growing niche for social media influencers and they target social networking sites with high engagement volume such as Facebook which amounts to 36 million users in the country.

Instagram is also one of the main areas where many of them are slowly building up their feeds of the travels they’ve experienced, the clothes they’ve worn, the food they’ve eaten, or the goods they’ve tried out. Usually, these are people of higher class or foreigners making vlogs they publish on YouTube with most of them starting to cross the line between being an influencer to being a traditional showbiz personality.

What benefits do they bring to a business?

First off, through influencer marketing, your business will be known by a lot of people in no time. This is because people are engaged with them because they do engagement in the first place. Social media influencers are very much attuned to their followers and all of their content are headed directly to those who are watching them.

Speaking of content, social media influencers create content for you. Some can be through a quick Instagram post or an elaborate YouTube vlog that features reviews and added sketches to provide even bigger awareness for your brand.

Social media influencers are a trusted group of people which is why they are very manageable. They can actually make people try out products and services that they endorse. Working with a social media influencer will obviously yield sales for you.

Did you know that 86% of the most viewed videos in YouTube are created by social media influencers? And that 49% of consumers rely heavily on what influencers recommend when getting their own products.

These statistics speak volumes of how powerful social media influencers in marketing can be and how they can be a great asset for your digital marketing strategies.

How to get a social media influencer?

If it happens that you are an established social media influencer and is planning to have a business yourself, you are in luck as you can easily generate digital marketing techniques for your own business.

But if you are a small-scale business without even a physical store and you are looking for a social media influencer that could change your digital marketing plateau, you better start combing social networking sites for trustworthy one that could help you. Instagram is one of your major choices as it has the most prevalent engagement rate among other social networking sites (yes, even Facebook). This could be attributed to the minimalist façade of the site that focuses more on image and literal images.

There are many ways to contract a social media influencer but one of the first things you could so is visit their profile and look for their bios. Usually, this is where their contact-for-business details are laid down. While we’re on the topic, you should know that influencer marketing are a form of low-cost investment as influencers are mostly reasonable as long as they get remarkable benefits themselves. With social media influence, you don’t need to spend a lot of money for your brand to be known by the masses.

Do you need a social media influencer?

This is the question that is probably floating in your head for a while now. What we can answer is “probably yes”. Every brand can benefit from influencer marketing but these benefits will not will be equal as others, especially if your products and services are not entirely fitting for social media influencers to cater to their audience.

Goods such as clothes, bags, food, and other consumable products are easier to market. They are easier for consumers to digest as they are lighter on the eyes and can be effortlessly tied to the image an influencer is aiming for. Businesses on a heavier industry such as construction companies, makers of large equipment, and other similar outfits are a challenge for social media marketing influencers and ultimately might not take off at all.

The usage of a social media influencer still depends on the nature of your business. If you are an established brand and has been thriving for many years without a social media influencer, you could still try out what a social media influencer could provide for your business through, say, a limited series of posts about your brand and determine from there if it’s worth resuming.

Social media influencers are the celebrity endorsers of the cyber world. They are on the rise and doesn’t seem to be going anywhere. Still, you must realize that they can only do so much advertising for your products and services. Your brand still needs to speak for itself through quality and customer service, otherwise the entirety of your investment with influencer marketing will be pointless.

Still can’t decide if you’re going for social media influencers in marketing? Or are you struggling to know the first steps to take? Get in touch with a digital marketing company in the Philippines to aid your decision!

In this time and age, digital marketing is one of the most sought after industries for entrepreneurs and job seekers. It’s a thriving community and jobs are available with great returns and benefits. All you need is sufficient knowledge of new technology and the techniques to digital market effectively.

This knowledge, however, should be developed as time passes by and should be ample enough for you to maintain your momentum. We know our title says mastering digital marketing skills and that might seem daunting but mastery does not mean you will be devoid of mistakes. Mastery is knowing the fundamentals and finding your way out of challenges and errors. It is possible to master some of your digital marketing skills!

With that, we will be learning the essential digital marketing skills you need to master for a truly momentous year!

Search Engine Optimization

This one remains unchanged on its status of being the top element everyone in the career of digital marketing should master. Search Engine Optimization (SEO) is a form of marketing where you make your company visible to the World Wide Web through organic means. Learning about this will help you understand what your audience is attuned to so you can calibrate your search engine solutions. This usually includes usage of the right keywords, link-building, and fixing and enhancing your website for maximum performance.

SEO has been around since the beginning of the internet revolution and it continues to adapt and reconfigure itself so it is never too late to learn about it right from the start. Enlist an SEO practitioner in your group or you can do research and eventual application yourself to learn this trade.

Data Analysis

Digital marketing is riddled with metrics and gauges used to assist you in analyzing the state of your site. The behavior of your consumers is important to determine and you can have full grasp of this information if you know how to read data analysis brought by web apps for site analyses such as Google Analytics.

Data can be intimidating but once you spent time understanding them, they will be your most trusted friend. It’s especially easy now with site analyses apps becoming much user-friendly than before.

Social Media Marketing

One potential strength of the business you are trying to market digitally is social media. People are in social media 24/7 and it’s the golden opportunity you need to grab! We trust that you know plenty about social media as you might be a user of it yourself. However, to master this, you need to go look through the perspective of your business and the point of view of your consumers. You can do this by going in-depth about what makes things click and eventually viral. We’ll give you a tip: social media marketing becomes effective when it’s banking on emotions.

These days, there are a lot of digital marketing careers focused on social media as it currently building as one of the major mediums of the industry. One reason for this if it’s provided longevity for content.

If you want to be cut above the rest, you need to have a strong knowledge of what works in social media that you can use to flourish in the field.

Content Generation

Written content such as blogs is was first comes to mind when talking about content generation. While this is right, as every type of context more or less needs a text, it’s more complex than that.

Content also means the images and videos that you will use for the output that you will publicize. To master the art of content generation, you need to apply other elements in digital marketing such as SEO as pretty visuals are not enough to get wanted results. This is followed by actually writing for yourself on what you’ve researched and what you know, as well as getting your hand at photo, video editing, and other similar disciplines.

Content generation is fun, as a matter of fact, especially if you’re into the creative side of digital marketing. This reason should help you master content generation in due time and add to the enrichment of your digital marketing skills.

Technology

Every quarter of the year there seems to be a new gadget, a new hardware, or a brand new innovation that is hitting the digital market. It’s not easy to keep track of technological advancements considering that there are too many of them and they churn out fast. However, you need to do your utmost best to be updated as it will greatly influence your digital marketing techniques. One example is the way you publish your content. You might be pushing an obsolete system with the CMS (content management software) you use such as WordPress or Dreamweaver, not knowing that there is a development that totally outdates your entire procedure.

If you are not yet familiar with this field, you might want to read your technological articles every day and tune in to video series or podcasts that shed light to evolving digital technology as well taking a shot of tools and platforms being widely used by digital marketers.

Flexibility

When you find a career in digital marketing, you will see yourself juggling different tasks and trying to provide content for various networks at once. For this, you need resilience and an open mind to complete the job.

You won’t absorb the discipline provided by the digital marketing elements above and practice your skill with it if you are not flexible enough. And no, this does only not mean tuning in to different digital marketing elements in contained time but also accentuates the need for you to become a people person and to be able to handle to work with a diverse set of personalities and mindsets.

Is digital marketing a good career? If you are a job seeker who has this question, our answer is yes. Digital marketing has a lot of grounds that you can cover and they are all very worthy of your time.

Enhance your digital marketing skills to mastery and see your company and yourself ultimately develop! If you need help for your digital marketing endeavors on the way to mastery, collaborate with a reputable digital marketing company in the Philippines!

The year 2018 went by real fast but it’s undeniably filled with great marketing trends—and achievements that paved way for an even more exciting new year for digital marketing. And since we’re talking about the past year and the passage of time for digital marketing, why don’t we learn more about the remarkable digital marketing stats? Plus the developments that defined 2018 and the top marketing networks that will provide the best shell life for pieces of content that you will churn out! You wouldn’t have to worry about them being outdated once another new year comes!

Which network has the longest life for a piece of content? Find out with this blog.

The digital marketing statistics of 2018

It’s important to learn digital marketing stats of the past year so you would know what is striving and what networks you can focus on. This will also give you the leverage to determine how to adjust your content theme and schedule.

With this, here is a rundown of the marketing stats of different networks in the past year and the previous years that you need to know this 2018:

SEO

As usual, Google was the prime reason for organic search in the cyber world. According to Web Presence Solutions, 94% of organic traffic was caused by the search engine giant. On the other hand, information from Martech showed that 70 to 80% of users still prefer organic results during search.

For local SEO in 2018, Junto found out that 72% of users quickly visited the store available within five miles after doing a search about them. Also according to the company, 88% of consumers online trust reviews they see about the company during a Google search.

In short, people are still pretty much engaged in SEO and Google remains the prime conductor of the entire system.

Social Media

Social media is also one of the biggest avenues of digital marketing the past year as evident from the trends that rocked not just the online world but also the real life.

According to a study, there were 1.45 billion Facebook users last March 2018, an upsurge from the same time in the year 2017. There was also an increase in revenue. Facebook hauled $11.8 billion in only the first quarter of 2018, an obvious increase from the $7.9 billion last year. Of course, people continues to be engaged in the social media king and marketers have been taking this advantage. Around 3 million businesses used Facebook for marketing last year.

Instagram also saw a boom in their business side of things. According to Instagram, Out of their 800 million subscribers, there were 25 million business profiles in them. A data from Forrester shows that engagement with businesses in Instagram rates 10 times higher than Facebook with 70% of the users search for a brand in Instagram to get a better look of the products and services they offer.

Twitter had 335 million users active monthly in the second quarter of 2018 and there’s a growth of 50% in their ad engagements than the previous year although there’s a decrease of 14% in their advertising cost per engagement in the third quarter of 2018.

This shows that aside from SEO, social media will help you hit the sweet spot in your potential consumers. People of this age had made social media a necessity and you need to be where they think is necessary for your brand to become essential.

Blogging/Content

According to Hubspot, websites who publish 16 blogs and more in their site per month has 3.5 times more engagement than those businesses who publish only one to four blogs per month. Search Engine People also said that blogs are the fifth most trusted source of information across the entire Internet.

According to these digital marketing statistics, blogging stays relevant by raking in customers all while building reputation for your business.

Email Marketing

Email seems like a quiet industry due to its normalcy but the email marketing statistics in 2018 displays its ever outstanding prominence. According to a report by a research firm, there are 105 billion emails sent every day and they are projected to blow up to 246 million before 2020. Email marketing is also still a with B2B (business to business) marketing. Another data shows that email is the third most influential source of information for B2B users.

Life span of each digital marketing content depending on the network

Not all digital marketing content and the networks they appear in will strive for long. Blogs are a good example. Written content are created with the resources presently available and sooner or later, they will become inaccurate due to new advances.

When doing SEO, what you should be looking out for are the links as they can be dead once their destination changes or taken down altogether. The life span of links go up to six months.

According to this information for social media, Facebook content has at least five hours of life span with the maximum impressions showing within two hours. Twitter content has very short life span, as the “tweeting” mechanism of the site advocates newer content every second thus life span of your tweet could only go for at least 18 minutes. Instagram, however, has even longer life span than the previous two amounting to 19 hours. Pinterest is also in the running for networks with the longest life span for a content. Pins can be rediscovered as if they are brand new again due to the way the website presents them.

Blogs, which are normally believed to only have 30 days of life expectancy, are now considered to have at least 720 days before it reaches its full impressions. That is close to two years! This is according to a study conducted by the marketing platform IZEA.

But really, which network has the longest life for a piece of content? In retrospect, all of these talk about life span are really just assumptions with only basis of experience. There really is no way of telling when a particular content will die out. You just need to learn how to extend them and keep them alive, hence the next section of this blog.

Extending the life span of your content

Just because you’ve put out content that looks like they will expire in under six months does not mean you should not go ahead with them. They key here is updating or repurposing them. Of course, before releasing a content, you will have to do some precise planning to make them last long as much as possible.

To breathe longevity to your content, here are some of the things that you can do:

Plan out your content

Many companies issue content that are only relevant for a few hours or even a day. One example are social media posts that are about a particular event. Yes, they might provide engagement and valuable information to users in the long run but even this can only be achieved if your content is well-calibrated. For this to happen, make sure you have a focused target audience, clear objectives of the information you want to show, and accurate resources to boot.

Be relevant but stay timeless

As stated in the previous point, there will come a time where you will need to provide a content solely for a particular event. Blog and social media content are notorious for this one. To make your content always relevant even though it’s about something that will only produce limited engagement, use language and format that will always be accepted.

Plant enough seeds to help your repurposing

You can always repurpose your content. Take for example, blogs and social media posts and you can do this if you leave enough opportunities to do so.

When blogging, you can write lengthy but substantial content that provides a sliver of some unexplored topics that you can then use for a new blog while still referring to the old one. Social media posts can be re-shared and can be looked back through reflective posts. Ensure that your content can be updated and can be transformed into other mediums like infographics, podcasts, and more if needed.

Be proactive

Sometimes, business marketers get shy in promoting a certain content just because it’s out of its life span. If it can still influence and still applicable, do not be afraid to put it out there. Also, learn to engage with your consumers. If you receive a comment for a blog that is a couple years old, reply and engross them with a conversation. You can link them to new information or even a brand new blog for their convenience.

Learning about the marketing statistics in the digital world will provide you with a clear view of the networks where you can best put out your content and where you will be sure that they will last. To assist you with the digital marketing avenue, work with a digital marketing company in the Philippines that knows how to capitalize on life spans of content depending on its network!

These days, when we want to contact a business owner or company, we have two primary options. First is going for the company’ official social media page and start chatting them from there. Second, and the most traditional form of contacting a business, is dialling their phone numbers which can be found on their website or through a simple Google search.

You might not have realized it but phone number marketing is a thing. Since the usage of phones by businesses, phone numbers have always been a major driving force to have clients and eventual returns. Originally, phone numbers of companies can be seen through print. Ads on posters, magazines, and billboards have the glistening numbers of the companies, inviting you to dial them. Phone numbers are also prevalent in radio, specifically on advertisements where the digits are spoken by the announcers.

It might not seem much and it might go under our radar but phone number marketing is there and it can be truly effective than what we might think.

In this article, we will be talking about why phone number marketing is an ideal form of marketing and how you can maximize it now that we are living in a more advanced world than before such as making click-to-call buttons on your website or including them on your URLs!

Phone numbers as a marketing tool

You might be wondering what’s so special about a phone number. Yes, it connects us to potential clients but they are too clinical too be exciting. This is true and it shows by companies not overly emphasizing their phone numbers rather doing the subtle approach. Still there are companies who have capitalized on their phone numbers successfully. Perhaps the most famous fast food chain in the Philippines is Jollibee and they used their phone numbers to drive their enterprise into success.

Image Source: Jollibee Davao Toril Facebook Page

Is the number familiar? Did you sing it in your head? Jollibee actually made an effort to make a jingle out of their phone number as to make it a staple of their brand rather than leave it as a passive element.

This is also not some shoe-horned tactic. Jollibee is a food corporation and they are doing right by taking advantage of their phone numbers because hungry people want quick food that they can get by dialling numbers that are actually easy to remember. This is one of the finest way of phone number marketing.

Aside from good strategies, phone numbers have innate features that make them a worthy marketing tool. Here is a list of the remarkable characteristics of phone numbers that you should take note for your digital marketing here in the Philippines.

Phone numbers can be used for branding

Like we established before with the Jollibee story, your company or small enterprise’s phone number can be your brand and no, we’re not just talking about including them in almost any marketing material that you can put out. You can actually include phone numbers in your business name or better yet, your URL or web address.

For example, if your service is for pets, you will have to secure a phone number that fits to the word that you will go for. For pets, you will need to have a phone number that corresponds to the letters to a traditional keypad. So a 123-7387 can be converted to 123-PETS. This is called vanity numbers and is a very clever tactic because consumers can figure out your phone numbers without actually memorizing them.

Phone numbers can work without the Internet

Before the Internet, phone numbers are really just the sole way to connect with businesses. Today, phone numbers are pretty much the same. They work without Internet which makes them easy to offer to people who are not big on the cyber world. This proves that phone numbers will never go out of style.

Phone numbers build up trust

Phone numbers are more than just numbers to dial, they actually inspire integrity that helps build trust for your customers. Flashing your phone numbers ensures that you are a legitimate business and that your services are ready as you are eager to take inquiries through phone calls.

Click-to-call and URLs

While phone number marketing through radio, print, and even TV is an incredible way to market your business, the technological advancements are rapidly changing and digital marketing is ready to catch up. Now most people, especially the younger demographic, are more attuned to the Internet rather than radio shows, magazines, and television ads. Yes, they still have a large impact and shouldn’t be completely set aside but businessmen especially those in the field of digital marketing should think about putting phone numbers in their marketing strategies online.

You can now use click-to-call links (sometimes spelled as click to call links) that can be inserted to homepages, landing pages, and most importantly, blogs. The main purpose of this is that clicking on the link or the URL means directly calling the company. Potential customers won’t have to search frantically for your phone number, guess what the right among the many ones listed, and manually dial themselves. This is applicable for landline, mobile, and even computers.

The click to dial or click-to-dial mechanism is a good form of phone number marketing as it is also a remarkable approach to customer service. It is an antithesis to the usual form of phone marketing where after learning about a business’ phone number, they will have to do all the work by their own. Click-to-call makes things easy for the customers and for the businessman and this is evident by its impressive figures. In 2013, Google did a survey that showed that 70% of 3,000 mobile users use click-to-call buttons. BIA/Kelsey, a research and analysis company predicted that there will be 93 billion customer-to-business phone calls through click to call by 2019.

Aside from putting a click-to-call button on your website, you can also include your phone numbers to your URL as we’ve discussed before. We recommend an alphanumeric domain name and going for letters and numbers that reflects your business and are easy to remember.

If this article made you interested with click-to-call or using a URL for your phone numbers, contact a digital marketing company in the Philippines for inquiries!

Filipinos have always been the social kind. In fact, we are hailed as one of the friendliest countries in the world according to several surveys by HSBC and InterNations because of our hospitality not just to our fellow countrymen but also to foreigners who are coming to visit. With these at hand, it’s not surprising to see the said traits transpiring to the cyber world. Anywhere you turn, a Filipino will be holding a smartphone, scrolling through what could be an endless feed in Facebook, trying to meet new people and involving themselves in different trends particularly of those found in the Western culture.

Since its establishment, Facebook has been the prime choice of Filipino social media users and in this article, we will be looking how it came to be and its effects to the withstanding and constantly adapting society of Filipinos.

Why Facebook is a hit in the Philippines

One of the major reasons why Facebook continues to be a trend or a regular commodity in the Philippines rather is because it can be easily accessed by the citizens even those who are in the lowest socioeconomic status.

First, Facebook can be used for free in the Philippines albeit with some limitations but with a stable Internet or mobile data connection, anyone can thrust the networking site for its potentials. Second, Facebook is clear cut with its services. Right with its simple blue and white façade, you’ll get the impression that Facebook is not trying to be more than what it is for. It is for connecting with people and though it adds features that negate what it is for a slight degree, people still adore the social networking site because it still fulfils its purpose and never does extreme refurbishments. One thing we can learn from Facebook on how to strive in the field of digital marketing in the Philippines is not meddling on a system that works and going slow with improvements that people could take time to warm up to.

Age is also a key factor on to why Facebook is such a knockout. Most users in the social networking site are ages 18 to 24, and people of this age are usually energetic and outgoing and Facebook’s capabilities are the best way to earmark these behaviors. Filipinos are fun-loving as evident from memes displayed in images and videos and Filipinos are also very earnest and corporate and Facebook can be used for meetings, discussions, and other business purposes.

Social media can also be a way to disseminate social campaigns and even attempts to activism. Aside from being friendly, Filipinos can also be an outspoken bunch and Facebook is a great channel to exercise this trait.

In retrospect, Facebook is famous in the Philippines due to its convenience to the masses and its ability to conform to the culture of a society.

Facebook statistics in the Philippines

As we’ve established, there are large figures of Facebook usage here in the Philippines. According to a report by an advertising agency We Are Social, there are 67 million social media users in the Philippines, 62 million of them uses mobile devices and Facebook is the number one go-to social networking site.

As seen from the estimate of Statistia, there are roughly 36 million Facebook users in the Philippines and counting. Again from the report of We Are Social, the Philippines ranks 6th in the countries with the highest Facebook users and 67,000,000 to 14,000,000 of these users are from Quezon City. They also estimated that Filipinos spend at least 3 hours and 57 minutes on Facebook alone. These statistics show how ingrained and how impactful Facebook is to Filipinos. It’s more than a social media spectacle, it is now part of the culture that Filipinos continue to cultivate.

To learn more of the statistics of social media users in the Philippines, read this report from We Are Social on its entirety.

The future of Facebook in the Philippines

Facebook continues to grow as we speak and an average of 45 million users are expected to be accounted in the social networking site by 2022 with Facebook careers in the Philippines also seeing a full swing. However, its continuous innovations and even bigger algorithm changes could only say how it will actually fare. Early this year, Facebook CEO Mark Zuckerberg announced that Facebook is going under a system overhaul that seeks to make the social networking site more focused to social connections rather than content from brands, businesses, and the media.

This is a tectonic shift but with what we’re seeing now we could say that Facebook’s future is still looking bright in the Philippines. Its top-notch and user-friendly features are comparable these days and all of these are clicking well with Filipinos.

Dethroning the social media giant might seem impossible but with the unpredictability of the cyber and digital world, another phenomenon could entice Filipino social media users and deter them away from Facebook. Do you think this is possible? Can a new social networking site pull the great numbers of Facebook users in the Philippines? Remember Friendster? Let us know your thoughts here at Redkite Digital Marketing!

Domains have their value and these values pertain to money that can range from zero to millions. If you are planning to buy a domain or sell your own domain, you need to know the worth of your domain name and you can do this by using certain appraisal tools and other certain techniques.

Know that the worth of your domain depends on the nature of the keywords on the website address, the search volume, and the marketability of your entire site.

Domain names are a form of digital property and you will have to learn the tricks of the trade to ensure that you are getting what you deserve. Here are the best appraisal tools that you can use instantly today for your digital marketing needs here in the Philippines!

GoDaddy

One of the biggest names in domain registration and web hosting, GoDaddy is a site you can trust and get a lot of information from. In their domain value appraisal section, simply key in the domain name and GoDaddy will provide you more than just numbers but a detailed explanation of why your domain has the particular result like the keyword isn’t too prominent or the address is too long. Certainly GoDaddy’s appraisal prominence has its reason so it’s best to always check out GoDaddy.

Sedo

You will get an optimum experience with Sedo, after all it is built for this trade and is deemed as the largest domain marketplace in the cyber world. Right at the homepage you will be greeted by the real time domain metrics showing featured domains, auctions that are ending soon, and domains that are showcased.

Sedo also offers an interactive and quick domain name estimation, just put your desired or the established keyword on their designated tool and you will be directed to a list of domains with their respective traffic, bids, and price. It has a wide range of domain suggestions and filters that you can use to refine your search.

Estibot

With a clear interface, Estibot is an estimation machine that is favored by users who are looking for a more in-depth domain value calculation in terms of keyword research, cost-per-click, and traffic ranks. While you need to sign up for the appraisal, it is worthwhile because of the great results Estibot provides.

Epik

This domain calculator likes to live up to its name as it gives epic results that are far more advanced than what other domain value tools can churn out. All of this because Epik’s estimation system is tied with Alexa and archive.org thus the showing of comprehensive information about the domain’s history.

When signing up with Epik, you can either choose a free or paid service. Both have their perks and expected limitations but whatever you go for, you are sure to get significant calculations.

FreeValuator

FreeValuator is free but you won’t get any less of a service from it. When you type in the domain, you will be transported to easy-to-read results page that contains the estimated value of your site, the details of the domain, its ranking in Alexa, as well as its social media shares. You can also opt for an appraisal certificate that they can offer for a few bucks.

MySiteWealth

Health is wealth and this is what seems to be MySiteWealth is going for as aside from the appraisal or domain name value estimate, it also offers information about your website’s health. It shows the age of your site, its global rank, its performance (load time, page size), the web server it uses, if there are active threats found within your site and many more! It’s best to see it for yourself as it provides a lot of info that you have to see for yourself. One that stands out is a five-star rating that shows how marketable the domain name is.

StatChest

StatChest offers unlimited domain appraisal so you wouldn’t have to worry about rechecking again and again. Of course, it provides domain name value of websites of any language and uses different application program interfaces to gather results. Other features include additional availability information for very interested domain buyers or sellers and a safety rating to help users deduce if the domain is secure.

Domain Index

Sometimes you will have to look onto multiple domains and Domain Index is one of the best appraisal tools to help you know domain name values all at once. Along with its domain report is a WhoIs information to aid in your in learning more of the domain.

Other methods to use

While appraisal tools can give you accurate estimates and convenient way of determining your domain name’s value, you shouldn’t completely rely on it rather you should use it as one of the enforcing elements to learn whether a domain is the one to purchase or sell.

Aside from the help of an appraisal tool, you can determine the value of your domain through your own analysis and research.

Take a look at the domain.

Is it marketable and has its own sense of brand? Does it use generic and practical keywords? If a domain includes common keywords like dentists.com then there is a high probability of the domain being of high value and difficult to bid to. Although, there also are keywords that uses unusual words but are highly marketable. You just need a keen eye to discover what domain out there isn’t noticed much but has the best qualities of a domain that gets your business going. Signs of a domain that is profitable are substantial keywords, short length, a catchy ring to it, and good top level domain.

Usually, .coms, .orgs, and .nets are the domains that gets all the love so it is better to avoid being too idealistic by going for domains that are not really used.

You can also look for domains that are recently being sold. From there, you can discover what domains are a hit in the market and what domains you should try selling that might be the one that will jumpstart your digital commerce or be the next internet sensation.

A lot many know that domain trade is a thriving industry. Every day, there are countless businessmen selling and buying domains in hopes of elevating their digital assets but just real life, products like domains can either be of low value or something truly worth investing in. With the appraisal tools listed above, you can now find domains of best value!

Getting into a business will always be some sort of a gamble—a gamble that requires extensive preparation, hard work, and the will to rise up from setbacks. There are a lot of booming businesses in the Philippines—industries that are seeing a rise over the years. However, only a select few of businessmen and their businesses survive. It is common to see a newly-built business then see it gone in just a few months or even weeks! This is because business is hard, especially in the Philippines with its frustrating economy and insufficient knowledge about different types of marketing such as digital marketing.

Here are some of the top businesses (a few of them are some of the best businesses in the Philippines) that are currently enjoying prominence in the country. Would you follow suit or would these inspire you to establish an innovative business that will be tagged as the next thing to watch out for?

Online freelancing

These days, acquiring project-based jobs are easier through the Internet. There are online hubs like upwork.ph and essays.ph where people can post classified ads and where freelancers can apply for them. Popular online freelancing jobs include graphic design, content writing, copywriting, virtual assistance, and more.

Now, people won’t have to leave their homes to earn money. With the advancing technology and more progressive mindsets today, it is not surprising that online freelancing is such a hit. If you are a businessman who needs certain projects to be accomplished, you can count on getting workforce through an online freelancing business.

Laundry shops

Before, laundry shops seem to be something you will never see along the streets of the Philippines but now, everywhere you turn you’ll see brightly lit ones with spinning machines all at operation. As we’ve said, Filipinos are changing their mindsets—they are now more open to things unembraced before. Plus, laundry shops are really low-cost and convenient especially for people living in the city. If you have affinity for cleaning clothes or just want a business that is cheap and very in-demand, you should consider a laundry business.

Online stores

One of the mediums of ecommerce, online stores have the same principle as real life stores: people purchase goods from you but inquiry and eventual payment are the only things that differ. This is far by the easiest venture to get to as you can sell anytime you want and anywhere online. The only challenge is to be a well-known supplier in the field. The aid of digital marketing in the Philippines is essential with this matter as digital marketing will help make your brand known and make everything organized for you and your customers’ benefit.

Food park business

Food cart businesses have evolved in the form of food parks and have become some of the most in-demand business in the Philippines. Before, you will see food concessionaires all distant from each other, but now there are compounds where all of them are enclosed, offering different flavors. For a food park business, you can be the mogul that will raise the establishment to look for renters or you can be the provider of food yourself.

Food parks are also known for being a trendy spot, so a creative and emotional advertising is at order and you can maximize it through digital marketing strategies like SEO (Search Engine Optimization) and social media marketing.

Event planning

While this industry has been around for a long time it is only these days that event planning are seen as something that is totally sought-after. Modern individuals have taken a liking to hold events as monumental as before, pressing onto standings in the real world and social media. Event planners are usually in demand in the metros so if you are hoping to be noticed in the thick throng of rising event planners, you will need to make a mark real life and online.

Photo and video coverage

When events are held, photo and video coverage are always expected. These days, you can already start with this business with a decent amount of knowledge about photography and filmmaking and the right and enough equipment. You can always improve in techniques and resources so do not be afraid to try out in this field of work. Since digital outputs are your main selling point, it is also customary to utilize digital ways of marketing.

Blogging

Yes, blogging is still relevant and can be a business when you do it professionally. Through ads in the blog space, bloggers can earn revenue just with a handful of characters. It depends but through the use of Google AdSense, you can take in hundred dollars per blog. Of course, this is measured through clicks and page views and is dependent on ad placement and the content that goes with it.

Aside from the quick money you can earn even without being in front of the screen (though trying to monetize is a difficult process), blogging also gives you the chance to earn doing something you love and have complete authority of your business. You can take your blog to whatever direction you want to as the content are your own research, your own thoughts, and generally your own take on matters. Speaking of this, make sure that you have an innate passion with writing and content creation as it will show with the blog posts that you will be offering. More than anything else, they should be informative and entertaining. Those are the elements that will retain visitors and in return will help you profit.

Booming businesses in the Philippines and across the globe have taken a different face these days. Most are manageable to be built from the ground up and most can be managed by a single person. One thing you should know, however, is businesses can only go so far without digital marketing which is the norm for modern businesses these days. It is not enough that you are going for a thriving business, you will also need a thriving mode of marketing to go along with it.

Redkite Internet Marketing and Web Designs

2nd Floor Veluz Building 1, Emilio Aguinaldo Hwy, Dasmariñas, Cavite, Philippines

(046) 416 2483

Many might not expect it but storyboarding does exist in the process of creating your website. Often tagged to production industries such as film or TV, storyboarding is the planning of every output through consequential sketches or something in a similar fashion.

Storyboarding your website is important as you will need to have a tangible and visual model of the pages you are going to have to ensure that you are in the right track and that you are saving time and resources. This will also help you gauge how much of a UX (User Experience) can your visitors get from your initial website ideas.

To start, below is a quick guide from Redkite Digital Marketing, a digital marketing company in the Philippines, to help your venture to a storyboarding for a remarkable website design.

When to Storyboard

Website storyboarding usually comes after the brainstorming process wherein the general structure and content of the webpages are finally developed. While you can start storyboarding during the brainstorming process, it’s more organized to do it when all your ideas are gathered together and ripe for a final product.

Before storyboarding, the topics and themes in your website should also be ready, as well as how you’ll do the storyboarding. You can adapt different structures for storyboarding such as the linear or the layered format.

Just like how it used on filmmaking, storyboarding is an essential procedure and not something you can skip. It organizes things, enforces collaboration, and will provide efficiency to move things forward.

What to Storyboard

When storyboarding, you should keep in mind the users that will browse your website so design a website that is straightforward, easy to navigate, and has elements that are consistent with each other.

Sit down and evaluate your demographic, learn their online search patterns, what you want for them to take from your website, how they should find it, and how you can satisfy them. To make things even better for your storyboard, you can gather opinions of your target audience and get inspiration from there. This is what storyboarding really is—preparing your website for your niche.

Aside from the proposed visual design, website storyboarding also determines the navigation through your website. This is why most storyboard sketches that you see are in the form of a chart. This can be classified as a sitemap where you will know how pages are linked to another or where a certain link will end up.

Separate from this is a storyboard that shows each of the webpages in all their glory, from headings, subheadings, images, and even text used. There is no need to elaborate too much, you just need to show their primary functions as well as adding specific notes as much as you like. You should also number your storyboards so you won’t get confused of the order.

For samples and templates of storyboarding, you can talk to your website designer or check out this page.

Where to Storyboard

Where you want to draw your storyboard is not covered by any official rules. Along with your team or your website designer(s), you can create doodles on pads or do it in a large whiteboard that can be easily seen and easily adjusted by anyone. However, once things are already put into stone, you will need to have an official and presentable storyboard that can be used as a guide for paper prototyping.

Final storyboarding can be done through apps or softwares like Dreamweaver, FrontPage, Canva, and even MS PowerPoint. It can also be done using preset graphics opposed to being manually sketched or handwritten. But with our technology of today, you can also combine the manual and digital, like infusing elements drawn by hand to a template inside a software.

Other Storyboard Tips

As we have already mentioned before, website storyboarding promotes collaboration so make sure that everyone in your team has the chance to create storyboards. You can delegate certain topics for a group or have everyone take a shot at a particular webpage. Also, always start with pen and paper so you can easily throw away unlikely ideas and not get too attached.

Still, along with your team, choose the very best storyboards that you would think would work and together, evaluate them with the use of pens and sticky notes. Remember that storyboarding can be unique to your team. Do not be afraid to take a different approach especially if it’s best suited to your business or to the dynamics of your team.

Before we end here is a quick rundown of how to storyboard your website for our TLDR (too long didn’t read) readers:

• Brainstorm your website design and content
• Think about your user experience when storyboarding
• Do manual sketches or drawings or use software like Dreamweaver, Canva, MS PowerPoint and the likes
• Start with your home page
• Then proceed with category pages and subcategories
• Create a sitemap
• Evaluate sitemap with the rest of your team
• Put out a final storyboard for paper prototyping
• Celebrate

Storyboarding is one of the many process that you will have to get through to create a successful website. It can be a complex undertaking or a simple one, you will be going to endure lots of trial and errors but if there is one thing you should know as it is all worth it as storyboarding will help you have a groundwork and will make you realize more of the essence of your website.

As in the name, storyboarding provides the flow of your website’s story. Yes, a narrative in form of an experience should be found in your website and this can only happen with a proper and well-thought storyboard. Now that you have a better idea of the techniques and the usefulness of storyboarding, it is time to for your imagination to work!

Redkite Digital Marketing and Web Designs: SEO Outsourcing Philippines

2nd Floor Veluz Building 1, Emilio Aguinaldo Hwy, Dasmariñas, Cavite, Philippines

(046) 416 2483

These days you cannot design a website without a responsive framework. Built to make things easier for designers and to make websites more active, more dynamic, and more satisfying to users, responsive web design frameworks are web structures used for CSS, HTML, and JavaScript that can be downloaded and customized by users. Their job is, well, to make websites responsive through automatic adjustment based on the device or screen size they are appearing in. Image size, scrolls, and other functions are some of the factors involved.

Currently, there are a lot of responsive web design frameworks you can choose from and there are innovations that are expected to take things by storm, so it can be confusing on what is the best for your strategy.

Easy!

Here is a rundown of some of the best responsive web design frameworks there are so you will know what’s available for you and what you can use for your web design venture here in the Philippines!

Bootstrap

Perhaps the most famous of the batch, Bootstrap is an open-source and free software for your web design endeavors. It is a breeze to use, offering templates and presets to make your responsive web design formulation process easier and quicker.

It also offers a remarkable grid system that lets you make a fixed or a fluid layout. You can also maximize a feature that lets you hide content depending on the screen size or device. Compatibility issues are not a thing with Bootstrap as it can be used at almost every browser and can work with different plugins.

Bootstrap is established by Mark Otto and Jacob Thornton and is initially used for Twitter but is now open for everyone to use.

Semantic UI

Semantic UI highlights semantics with its responsive framework through the use of natural language. It is one of the easiest responsive web design framework to incorporate with other apps and third-party elements. Aside from the pre-designed templates it has, Semantic UI is also rich in other features such as breadcrumbs, pop-ups, drop-downs, and more.

It also has a remarkable documentation feature with a specially made website that offers comprehensive guide about using the app itself. Currently, Semantic UI is one of the most powerful frameworks on this page as it’s tailor-made for a unique principle and has a rich set of elements to be used.

Pure

Made for mobile, Pure is an exceptional framework that capitalizes on a small set of CSS modules, making it fit for a minimalist approach that you usually see on handy devices.

It was released by Yahoo in 2013 and since then has been providing web designers a lightweight collection of features that are completely ideal for small-scale projects or fast website establishments. It also provides users a wide repertoire of CSS styles and enables customization.

Pure is currently compatible with most browsers.

Foundation

Build great website strongholds with Foundation, a widely popular responsive front-end framework that rivals Bootstrap. Since its launch, Foundation has been offering frameworks that allow you to customize templates for websites, web applications, and emails. It also focuses on semantic elements, has outstanding build for mobile design and is packed with distinctive components such as typography grid, icon bars, pricing tables and a lot more.

It was released by ZURB in 2011, has six versions, and remains as one of the prime choices of most website designers.

Siimple

Evident from the name, Siimple is a responsive framework that is utilized to create websites that are clear-cut and straightforward which is a great strategy to actually get more. It uses minimal coding and modular style sheets, meaning it is perfect for beginners and but has enough challenge in the form of a flexible grid system. Just like the other frameworks, Siimple also caters a wide range of layouts, components, elements, form, typography, and more.

If you want a taste of what you can have with this framework, you can check out their website that is evidently created with the framework itself due to the flat and clean approach!

Skeleton

Skeleton is a light responsive framework that is composed of only two CSS files such as the normalize.css and the skeleton.css and is favored by many designers because of its simple system.

Just like most framework, Skeleton prioritizes responsive mobile design but unlike the other frameworks available in the market, Skeleton only has the vital factors to assist you. But this does not mean Skeleton is less reliable—actually, it is powered by a 960 grid system, a grid-based pattern that provides a dimension with a width of 960 pixels. This is a customary but strong mobile grid system and Skeleton delivers it from the get go for a better workflow of web design and quick move to rapid prototyping.

Montage

Montage is an open-source platform that focuses on HTML5 as its main framework. With it, you can develop websites that easily adapt to smartphones or desktops. To support these are a strong event delegation, reusable components, two-way data binding between elements, and a cloud-based visual authoring tool.

Ul Kit

From YOOtheme is UI Kit, a modular responsive framework that helps you create dynamic interfaces through LESS (Leaner Style Sheets) and SASS (Syntactically Awesome Style Sheets), two preprocessing languages that help CSS by supplying features not found in the main style sheet. UI Kit also has an HTML editor where you can customize without breaking a sweat, as well as an affluent collection of different components. It’s also open source and are compatible with most browsers.

Responsive web design frameworks are your companions to ensure that you are formulating what’s best for your site and what’s best for your users. Each of the frameworks that we have listed above have their strengths and weaknesses and you’ll have to gauge for yourself which is the ideal one to use.

For example, there are frameworks that are fitting for a much simpler website design while there are ones created solely for more complex tasks. The level of expertise and experience are also some factors that you need to think about when finally settling on a framework for your website.

Redkite Digital Marketing and Web Designs: SEO Outsourcing Philippines

2nd Floor Veluz Building 1, Emilio Aguinaldo Hwy, Dasmariñas, Cavite, Philippines

(046) 416 2483

These days, web design is also made easy through the use of applications that require almost no coding. Two of the most well-known apps are WordPress and Dreamweaver and we can’t help but pit them and make it WordPress vs. Dreamweaver! Both of these apps came from prominent companies and are also veterans in beginner-friendly web design and even for heavy-duty outputs but have enough different features to make them separate from each other.

If you are a businessman who wants to engage in web design for their blog, know that WordPress and Dreamweaver are both great options. But which is the better fit for you and which will bring out the best of your website?

What is Web Design?

We will try to make things easier to understand as possible. Web design is basically the establishing of your website and it encompasses many processes such as web graphic design and interface design among many others. It provides the structure of your site, the navigational systems, and the visual appearance. Without web design, there is no website, a thing you dig deeper into as web design is becoming more and more popular in the Philippines.

Key elements include:

• Written content
• Layout
• Colors
• Fonts

Web design is being invested because it brings forth many benefits. A well-designed website attracts visitors and satisfies them. When this happens, your website will be bumped by Google on the search results as your site proved to be useful to customers.

It also goes hand in hand with other elements of digital marketing such as SEO which in turn needs UX. In ways of using it as an avenue for other digital marketing strategies to gain traction. Simply put, web design is the entire flesh and bones of your site and if they come as well-developed, they will give you desired results.

What is WordPress?

WordPress is a content management software (CMS) meaning it is a bunch of PHP pages that you can use to create content and organize webpages in your site. It is currently open source and free for all to use at least the basic functions. For many, WordPress is primarily for blogging but it is also best for other forms of web content.

One of the first things you should know is that WordPress cannot be installed in your computer, rather it’s an application that exists on the web server. Ever since its establishment in 2003, WordPress is widely used by web designers and web developers alike. As of 2018, 1.3 million WordPress posts are being made every day.

Another one of the primary reasons why WordPress is used by many is because of its pre-made themes that can be altered by users without completely disrupting its functions and systems. With WordPress, you can also put plugins to customize your site and make it a cut above the rest.

What is Dreamweaver?

Unlike WordPress that can be found online, Dreamweaver is an exclusive Adobe application that can be downloaded to your computer and actually costs a few hundred bucks. However, it’s all worth it as Dreamweaver is a high-quality application from a well-known enterprise.

Dreamweaver was once called as a WYSIWYG (What You Is What You Get) editor and makes web design, especially coding, as simple and straightforward with its drag and drop solutions. It is made easy for beginners and is filled with features that will make web designing a quick affair. It also has features that are for far more advanced web designers. However, before this happens, you will need to spend a little time using it to fully maximize its potentials.

Differences between WordPress and Dreamweaver

We don’t want to bore you with intricate details about the differences of both applications as they are both powerful in their own rights so we will just provide you with a rundown to help you decide on your own.

Here they are:

Pros of WordPress

• WordPress is free of charge
• You can create a website, especially a blog, within 5 minutes
• There are a lot of themes to choose from
• No coding
• You don’t really need to learn about PHP, MYSQL or other web design related elements
• You just piece features together to form a website
• Dynamic webpages can be created on-the-fly

Cons of WordPress

• Your growth in web design can be stunted with quick and easy features
• To customize you need paid updates that can also create site issues
• With its generic tools, your site can be weak against hackers
• Speed can be a problem

Pros of Dreamweaver

• You can use it offline
• You get what you pay for
• The drag and drop function for beginners is a winner
• It teaches beginners what coding is
• You are setting yourself up to be a master web designer with its start-from-scratch web designing approach

Cons of Dreamweaver

• Dreamweaver will cost you a hundred dollars
• The interface is tricky and takes time to adjust to
• Sometimes what you code will not display properly in the browser as Dreamweaver is not browser-based
• Overall, very complex compared to WordPress

When to use which

In all honesty, it is all a matter of when to use them. If possible, you can use both WordPress and Dreamweaver to your benefit. There really is no competition as you can actually use one of them to benefit the other but there will come a time where you will only need the strength of one.

If you want a plain website that does not use coding at all, something that you can create in a few minutes and is free of charge, then WordPress is for you. But if you want something more advanced, something you will spend the time to build from scratch, and if something you are not afraid to invest some money in then you can try Dreamweaver.

You can also use both. For example, you can design your webpages in Dreamweaver and upload them to WordPress which is now your main server. Yes, this is possible.

Anyone can now create their own web design thanks to innovative applications that are available for use but each has its own strengths and weaknesses and it is up to you or your web designer to maximize them. If possible, try out WordPress and Dreamweaver (there is a free trial available) for a particular period of time and from there decide if you will choose one or use the two together. The latter is what we recommend!

We are hoping this is of help to put a rest on your Dreamweaver vs. WordPress qualms!