When we said that the digital marketing industry is rapidly evolving, we weren’t kidding. Today, platforms and landscapes for consumer brands are constantly changing with newer and newer demands in every beat. And even elements of digital marketing such as SEO are continuously and consistently changing.

 

Now if you are going to look at it, these evolutions are not always a good thing as there are many recent developments that caused only stagnancy and dizzying problems for digital marketers. If you are a brand using digital marketing that is thriving for fast consumption, you should know that some of these changes are challenges to get the returns that will keep the business rolling. We address some of these digital challenges in this post.

 

Competition is tighter

New brands seem to have been popping out of nowhere and it always feels like they have better services and better strategies. While not new, Amazon is a colossal example of this point. If you are a retail business for handmade clothes, there will always be the threat of Amazon looming by. Yes, you can have an e-commerce site for yourself where you can sell your products but Amazon will always be a popular choice for many consumers. Some major reasons for this are Amazon’s wide product catalog, it is a sprawling hub from the most obscure products to the most-searched. They have everything. Another reason for this is their different pricing options which are too titillating for consumers to resist.

 

Of course, there are other local competitors that could take away the thunder from you. With this, it really is important that you give focus to your local SEO – as an SEO Company, we offer free consultations.

 

Still, it is not impossible to defy the odds against giant brands and local competitors. With the help of a reputable digital marketing company in the Philippines, you can come up with strategies to elevate your business’ digital endeavors.

 

Brands don’t really recognize digital marketing

For many consumer brands, especially ones that have been in the business for decades, traditional marketing is always the first strategy to go for. They are unaware that digital marketing is as vital as putting up billboards and posters for people to see as consumers actually spend more time looking things up online than offline. According to Forbes, an average of 4,000 ads are seen by people digitally every day.

 

Now, a lot of businesses who have been stuck to traditional marketing for years now will have a hard time transitioning to digital marketing especially now that the landscape has changed massively. If you want to be in the cream of the crop, you need to step up and actually accept that aside from traditional marketing, digital marketing is the way of the world now.

 

Loyalty to the brand doesn’t matter much these days

Coca-Cola, Samsung, Apple, McDonald’s. These are only some of the most famous brands in the world which products you don’t need to take a second look when you pick them out for consumption. The major driving force of this cause is that these brands have already secured the loyalty of its consumers through customer satisfaction that had been built up over the years. Many brand names have already been synonymous with the product itself. To illustrate, you wouldn’t think detergent without thinking of Tide.

 

Having said that, there are many companies who had lost business, at least in the form of physical stores, even though their brands are still well-known and still largely consumed. In the past years, we have seen standard brands such as Gap, Abercrombie & Fitch, JC Penney, Kmart, and Toys “R” Us closing down the majority or all of their retail stores. This is because people had moved on to the digital ways of procuring products and services and the mentioned stores are either victims of the changing industry or had failed to live up with the new norms. And so, while recognition for the product can still exist, people would drop their loyalty in exchange for what is more convenient for them. This is one of the most frustrating digital challenges facing consumer brands.

 

Social media is already muddled up

One of the most essential factors in digital marketing is social media and you can see the rise of consumer brands utilizing its every nook and cranny just to effectively build up brand identity and form personal connections to potential customers. The only problem is that social media is already filled up on its lid. Currently, it is brimming with businesses trying to penetrate the hierarchy of who’s trending and for a small business with little-to-no digital marketing ventures, this is quite a mountain to conquer.

 

To stand out from the noise of social media, you really need to come up with a marketing design that is groundbreaking, engaging, and long-lasting. A reflection of what is happening to the industry of consumer brands now: if you are too slow up to catch up, you will fall behind.

 

It is undeniable that businesses are now embracing digital ways more and more. While these digital challenges can be cumbersome, they sure also are educational. The process for us to fully understand it might take a while but it should be worthwhile in the end.

Search Engine Optimization, or commonly known as SEO, is one of the staples of digital marketing. Without it, online endeavors will be moot as they will not garner needed traction. It’s pretty much where most digital marketing efforts revolve around but did you know that when SEO was just starting it is a process that is not really pondered on and people just do it for the sake of it. sometimes it even becomes a little suspicious as digital marketers had to go such length just to secure any SEO returns.

 

Now, more than 20 years after its first conception, SEO leads as a catalyst for all online marketing undertakings. They say that to understand something completely, you need to know its past—and so, this is a brief tracking of SEO changes throughout its monumental run.

 

Content is refined

When SEO was just starting, digital marketers tend to stuff keywords in content, prioritizing density more than correct placement. With this practice, content is not really that substantial and it’s even unintelligible to an extent. They were merely there just to make way for keywords. This changed when Google put an end to keyword stuffing and paved the way to the rise of good content, where keywords are effectively and creatively inserted into the body. Nowadays, brands have capitalized on refined, useful content. Usually, everyone has blogs that are easy to read, informative, and overall beneficial to the user.

According to recent SEO statistics, 57 percent of marketers acquired clients through blogging which, of course, is laden with decent SEO.

 

User Experience became a top priority

For the past few years, user experience has been a vital part of retaining potential customers on your site. This is through ensuring that your site fits different devices, that it loads at a convenient speed, and that it provides general satisfaction to the users. Content pruning has also become popular over the years. Now you can find websites that are minimally designed to the core but still has strong SEO. These SEO changes are also a testament to how SEO specialists have transformed throughout the times: they never had to rely on long content or keyword stuffing anymore and they even come up with creative techniques to offer outstanding User Experience.

Link schemes are sentenced to death

We have mentioned how shady SEO can be when it was just starting and one example of this was link schemes. Link scheming is largely a shifty way to gain visits to your site through the use of inauthentic links. Google actually defines them as links that are used “to manipulate PageRank or a site’s ranking in Google search results.” Buying or selling links and using automated programs to create links pointing to your site are some examples of link schemes. This is currently a violation of Google’s Webmaster Guidelines and you might get banned if discovered implementing it.

Google over the years had killed link schemes and had forced digital marketers to depend only on natural link attraction, thus causing clean link building and giving birth to honest SEO specialists.

 

Local SEO is given some love

Before—specifically the early 2000s—local SEO is not really given a second thought. It’s just there with less than complete factors to help local searches. This is all reformed when Google started filling them with more features over the years such as carousels and comprehensive NAPs but it really is with their Pigeon update in 2014 that nudged local SEO as something to be concentrate on. Anyway, this Pigeon update gave websites with superior optimization the boost meaning they are usually the first businesses local searchers depending on the area of the Google search. One of the best SEO changes the past few years, local SEO is also something you need to focus on as anyone around you can be a potential client.

 

Google SERPS changed without you noticing

Search engine results pages or SERPS have evolved right under our noses. If you look at the present ones today, you would not think that they have undergone great SEO changes especially because of their simple, unassuming layout. But they actually changed immensely and are continually updating with every beat. In 2009, Google launched rich snippets or the structured markup you see under webpage results that give further info about the website. Place search and carousels were also added as the years passed by and these are all optimized better by the Knowledge Graph which is a system that caters to users the websites that adhere to Google’s standards.

 

Mobile is put first

One of the biggest SEO changes recently is the upcoming mobile-first indexing where the mobile site of a certain business is prioritized over its desktop site. While mobile phones have been around when SEO is still taking its baby steps, they are nothing but instruments used for phone calls. Internet is inaccessible those days but eventually evolved and now mobile seemed to have taken over the mantle from desktops and laptops.

Due to this, the SEO of mobile sites has been a primary focus by many digital marketers for years now, ensuring that their sites fit mobile in aesthetics and function. This looking to stay and be the norm very soon. Along with it are multitudes of new updates from Google and other innovations from the digital industry such as voice search and augmented reality; both are looking to be both beneficial to SEO in the future.

 

Digital marketing has a rich history which would not be possible without the support of SEO. What used to seem as a shady practice had evolved into a marketing process that spearheads the rest of the elements and provides lasting effect, all generated through organic means. To learn more about SEO changes throughout the years, talk to a digital marketing consultant in the Philippines.

 

Featured image source: https://www.freepik.com/free-photo/top-view-tools-marketing_902852.htm

Have you heard about Google’s announcement about their mobile-first indexing? If you’ve been engaged on SEO’s remarkable purposes for a fair amount of time now, you’ve probably heard of the terms crawling and indexing. These are two essential tasks when doing SEO as they make your webpages and entire website known to Internet users.

For easier understanding (if you’re a newbie), crawling is basically when Google’s spider crawler tracks the entire site, going as far as following the pages linked on your webpages. Indexing, on the other hand, is when Google finally puts your website in the search pages. If you’re only starting to venture into the world of SEO, know that you’ll need to understand what they really are to better wield their use, especially now that Google is about to roll out mobile-first indexing which is something we’ll talk about more below.

 

Why do mobile versions of websites need crawling and indexing?

Ever since their conception, crawling and indexing have been made for desktop or laptop computers as these are what the majority of the users have to use search the World Wide Web. This was before. Now, the usage of mobile devices is seeing over desktops and laptops. In fact, 58% of site visits in 2018 were made via mobile devices. One reason for this switch is the fact that mobile devices are easier and handier to use.

 

Just like desktop and laptop indexing, mobile indexing and crawling are rudimentary to serve users better and be part of Google’s search engine results. And for this to happen, you need a mobile site that actually fits mobile devices such as smartphones, tablets, and the likes.

 

What is Google’s mobile-first indexing?

Fresh from Google’s headquarters is the news of mobile-first indexing that should be applied to all websites starting July 1, 2019. What is this? And how will it affect your SEO endeavors?

 

First off, it’s the desktop edition of websites that are always seen as the official version. This changes now as with Google’s mobile-first indexing, your mobile site is pushed to the forefront, meaning your mobile site is now treated as the official version. Don’t be hasty on a violent reaction though as Google will still crawl and index old and existing websites until they finally have a mobile version. It is the new or the old but unrecognized websites that will be under mobile-first indexing. Now if your desktop and mobile sites are identical, you need not worry as your rankings will not be affected.

 

 

Google’s mobile-first indexing has been a thing since 2016 when the company announced that they were experimenting with the innovation. This is the first development of the search engine giant to bring better focus on mobile as it is slowly being clear that it is the future of Internet use.

 

What does this do for your business?

Now, unless you wanted better search engine rankings, you do not need to change a thing if your website has already migrated or has a mobile version equivalent. But if you do want to be in the top of search results pages, you should optimize your site better by banging more on content, making sure that page loads fast, and the site is well adjusted to mobile screens.

 

The slight dilemma comes to new websites and ones that are not yet distinguished by Google as they need to ensure that their websites meet standards to be crawled, indexed, and eventually appear in search results pages.

 

 

Google isn’t too harsh, though, and while it should be common knowledge to make your site mobile friendly with the mobile-first indexing rolling out, you actually don’t need to do so (at least for now)—no need to go into panic-mode with your website services provider. Google announced that speed for mobile sites are currently out of the equation for mobile-first indexing, as well as making your site thoroughly mobile-responsive. Still, they encouraged everyone to embrace mobile and its principles, hinting for a full-on mobile system very soon. Good metadata, structured data, and verified versions of your site in Search Console are also some of the guidelines Google expects digital marketers to follow.

 

Google’s mobile-first indexing opens a lot of possibilities and is obviously a gateway to a future where mobile is in zenith.  We’re sure it sounds daunting but Google had proven that its revolutions are top-tier catalysts for better SEO operations in the future. It’s still under experimentation anyway and Google will wait for your site to be crawled and indexed when it’s ready, so you definitely have time!

When writing a blog or any piece of content, you should not forget about header tags. Actually, not forgetting is an understatement. It should be one of your priorities, one of your top focus, as header tags, especially h1 tags, are as essential as the body of words that come after them.

 

Why though? Header tags are just there to act as a title for each topic. What makes them important? Simple analysis of how content and SEO affects each other should give you the answer: it’s because search engines use header tags to find your content. Without header tags, your content will be unseen thus making it useless. To help avoid this, read more about header tags below.

 

Purpose of header tags

Header tags are more than cosmetics. It won’t only make your content look organized, it’ll also put your material out there for the world to see since search engine sites like Google employ their bots to look for content with proper header tags and place them on search results pages.

 

But what are they, really?

 

Header tags are a hierarchy: it has H1 tags, H2 tags, and H3 tags and stretches to at least H6 tags. One major difference between H1 and H2 and the rest are the size of their fonts. The bigger the font, the higher and the more important the header tag is in the hierarchy, hence, H1 tags have the largest font size.

 

H1 tags are the top headers and usually the title grabs your attention the moment you open a website. Here is an example of an H1 tag:

 

 

H2 up to h6 tags are optional headers and aside from SEO engagement, they provide user-friendliness to your site by making things easier to follow. They can be less of a requirement than h1 tags but it’s not bad to include them in your content as they also help rope in visitors. Below are images that show what other header tags look like:

 

 

As principal elements of HTML (Hypertext Markup Language), header tags are coded as <h> and makes up the most evident SEO elements of your website. Contrary to what you might think, h1 tags should not necessarily be on the top of the page. However, it works best for User Experience if they are indeed the first header a visitor will see.

 

Difference of H1 tags and title tags

It can be tricky to differentiate a title and an H1 tag since they both show your title. Their difference lies on how they are presented and how they function. Title tags can also be referred to as meta tags and are typically only seen on search results pages and at the browser tab whenever your website is opened. H1 tags, on the other hand, are the titles that are on the body of the content itself and do not appear on search results.

 

Tips for effective header tags

Use only one h1 tag per page. Having more than one will leave search engine trackers confused which might also cost you your place at the top search result page. Having a single H1 tag also helps to make things look uniformed in your actual website.

 

 

Of course, you need to include keywords in your h1 tags which also should explain the gist of your content. At least 50 to 70 characters should be enough length.

 

For the rest of the header tags, ensure that you use them properly. You cannot put an h3 tag ahead of an h2 tag. This can be easily noticed as what we’ve established earlier, header tags have distinct font sizes. Also, avoid putting too much of them in your content. The aim of other header tags is too divide your written content and having too much division can make things feel a little stunted. Likewise, beware of going further than an h3. Limit your header tags to make the content solid and less pretentious.

 

Having said that, make your header tags unique! Make them stand out! And you can do this by taking time to explore your keywords and sitting back to brainstorm.

 

With all of these matters at hand, we can say that SEO and content does go together. Without one, the other will be crippled. Make the most out of your header tags for your digital marketing! It really is not much, just a few mindful tinkering and you will be on your way to SEO goodness! You can find more of these simple solutions in some of our published blogs.

As a digital marketer, you might already have a rough idea of what a well-timed content is all about. You write content according to a certain event or occasion, you schedule your social media posts so it could correlate to the day it was supposed to be released, and you swoop into customer’s conversations in comments when they are still fresh.

 

A well-timed content is important when it comes to marketing as your target audience are not always there and not everyone who is there will be fond of your content at the time.

 

Delivering delicious content at the right time can be beneficial and momentous for your business. It is high time that you capitalize on it now with the many options offered by the web and social media.

 

Knowing your channels for a well-timed content

First off, you need to identify the channels with the longest life spans that you will use to distribute your well-timed content. There is of course, your website, sites that accept content, and social networking sites such as Facebook, Twitter, Instagram, and more.

 

Despite what you might think, content is not bound to blog or other written content (though one way or another this will always be included). Content can also be images, videos, or a combination of all these elements.

 

If you will post in your own blog or anywhere in your website, you have unlimited amount of freedom on when and how your post will come out as viewers will not be instantaneous. Still, it should be your own requirement to know if your post is relevant and not only for the certain time.

While you can have content that is adhering to only an event, it still is best to make your blog or whatever type of content to be long lasting. Posts on your website can stay relevant as much as long as your permit it.

 

Social media channels like Facebook and Instagram will also give you the liberty to post your content whenever you like. However, these channels are in the trappings of the users that make it thrive.

 

And this is exactly why it is a perfect channel to have your content on. Social networking sites always have people on them and it is your job to produce well-timed content to catch their attention.

 

Determining the time

Seasonal content are essential to any business that is doing digital marketing. These kinds of posts give your company the emotional connection between its targeted clients. Having said that, to know the time where you will publish your content, you need to listen to your audience. This is through looking at your analytics and scouring through reactions on your previously published content.

 

Now when is the right time for your content marketing campaigns depending on the channel?

 

According to a study by HubSpot, people go through social networking sites differently and there is no concrete timestamp of the optimum period to publish content.

 

Still they have provided the times where there is high engagement on each site. It is best to post in Facebook and Twitter starting at 9 AM while engagement is high at around 5 PM in Instagram. You can also look at the built-in analytic systems of these sites.

If you are posting on your website, it is recommended to post almost every day, if you can, and during the peak hours when people are most likely actively reading. Of course, you need to watch out for time zones if you are looking to pinpoint a specific location.

 

As previously established, these are not concrete and can change depending on several factors so what is best here is just to listen and to monitor activity of your target audience for a more effective content marketing campaigns.

 

Good content, first

A well-timed content is not only determined by the right day or right circumstance of when it is released but also by its actual content. Providing informative, helpful, emotional, and enjoyable material to your demographic should still be the leading factor.

 

A good content still matters more than the time you are going to post it. Still, it will not harm you to be smart when it comes to this kind of marketing. Content is an extension of your products and services and anything that comes out senseless and irrelevant will only affect your business potentials.

 

Make sure that you have well-timed content by publishing relevant content on peak hours of the particular event or holiday. For example, you are thinking about publishing a celebratory post of an actor winning an Oscar. Ensure you are in the sweet spot by releasing the post right after or a few minutes after the actor won.

If you are only doing a day-by-day posting, be mindful of the time that you are releasing content as we have already established earlier.

 

To make better well-timed content, you can work with a digital marketing company in the Philippines that knows how to navigate postings and will provide you a step-by-step planning depending on the needs of your company. When you are practicing content marketing campaigns, know that every second counts!

Japanese organizing consultant Marie Kondo had taken the world by storm due to the bright, whimsical, and practical cleaning and organizing solutions she offers. First gained prominence through her books about the subject matter which by the way sold a million copies, she further cemented her status through the Netflix show titled Tidying Up with Marie Kondo. Now you might be asking, what relation does Marie Kondo have with how to do digital marketing?

 

A lot actually. While Kondo focuses on organizing things in offices and houses, her principles can be applied very well to how to approach digital marketing. Read on for more.

 

The KonMari Method

Marie Kondo uses the self-coined KonMari Method and according to it, the first thing you need to know about decluttering is that you should focus on categories, not the rooms and these categories are the clothes, books, paper, miscellaneous items, and the ones with sentimental value. Relating to digital marketing, you should sort of what you will declutter through whatever you find meaning you do not have to go per digital marketing channel to do the job.

 

Does it spark joy?

 

This is her major catchphrase and also the core of her decluttering solutions which you could also ask yourself as a digital marketer. Is the way you do things on your digital marketing endeavors still makes you feel proud, contended, and happy? If you are doing too much on a certain digital marketing strategy and there does not seem to be any results then it might be time to lay that off. For example, your planned year-long blog series is not gaining any traction and you have exhausted all your effort to maintain them but what they only do is bog down your other blogs to oblivion and take time from other stratagems you could have done.

If we are being honest here, Marie Kondo’s method of decluttering is not something you haven’t seen before. The thing is, she injects such sunny disposition and actually makes you emotionally invested (one great tip for marketers!) to make you actually clean-up and declutter.

 

Again, relating to digital marketing, you should declutter your digital marketing means with positivity. As Marie Kondo, you should love the mess because as through rummaging, sorting, and tossing away what you don’t need anymore will unearth digital marketing purposes that you have long forgotten.

 

Applying KonMari to Digital Marketing

Digital marketing can be messy. You always have to think about the digital marketing strategies you could utilize, the data that you need to evaluate, and the website and the content marketing you need to maintain. It’s crazy.

 

Now we will try to make things lighter through digital marketing decluttering strategies inspired by Marie Kondo’s style.

 

First thing to do is to look at your digital marketing in a macro view. You need to visualize all of the types of digital marketing you run, from webpage you had built up, the content (blogs, emails, videos, etc.) that you published through your website or your social media, and to all the SEO (Search Engine Optimization) efforts you have established such as keywords and even paid advertisements.

From there, start to evaluate what you will keep and what you will not based on what is useful anymore and what makes things easier for you. Go through your website pages and rifle through pages then ask yourself, “Does this spark joy?” If it does not, tag it as one of the things you will be throwing away. Similarly, scroll through your Facebook newsfeed and look at the posts and once again ask yourself, “Does this spark joy?” If the content is outdated and irrelevant then maybe it is time to unpublish or ultimately delete them. Take note that as Marie Kondo’s method, you do not need to purely go through a digital marketing channel at a time. Whatever you get your hands on, do the declutter!

 

As you carry on with it, you will come to a point where the decision will be excruciatingly difficult. You might have a particular article with a subject matter that is close to your heart and something you had toiled through just to make it well-researched and well-optimized. However, it is not getting engagement. Another thing the Marie Kondo method employs is treating your items as if they are sentient. With this concept, a certain blog might not be too pleased that no one is reading it and might prefer to just be removed. Same goes for the channel it is put on. The website where it is placed might not be comfortable with bagging content that is not gaining anything for you. They are a burden and should be taken out.

Once you are done cleaning up, you will notice that your digital marketing had regained its purpose: it once again found its supposed audience, it became straightforward, and had made room for you to reinvent what is your entire digital marketing strategy. Lean and spick and span, ready for better digital marketing plans.

 

Sometimes, all you need to do is sit and down look at your entire digital marketing strategy and from there make what could be some of the painful decisions on what to keep and what to get rid of. It can be hard to let go and start anew for your digital marketing but trust us (and Marie Kondo) that eventually it will spark joy!

 

Get the help of a digital marketing company in the Philippines now to help you with the digital marketing decluttering process!

Recently we’ve published a blog about the booming businesses here in the Philippines (and elsewhere in the world) and you might have been influenced to finally open a small business this year and now wondering about the first steps to undertake. After the usual business requirements, one of the most imperative steps you need to take on is digital marketing for your small business. For a small one, you will need the power of SEO (Search Engine Optimization), social media, and other digital marketing means for your business to be established and reach far more people.

 

This post exists to provide you with the digital marketing insights for a small business this year, right from the marketing tips you need to consider, to what digital marketing for local business is and to the trends that you have to watch out for.

 

Digital marketing for small businesses: Strategies

First off, you’ll have to be clear of the digital marketing strategies that you will utilize to better formulate your entire digital marketing plan. Usually, there are fundamental digital marketing that many businesses, whether big or small, employs. They are the following:

• Search Engine Marketing
• Social Media Marketing
• Content Marketing
• Email Marketing

 

For Search Engine Marketing, there is a need for you to be active in making sure you’re roping in visitors in your site through the use of keywords, meta tags, and other forms of website optimization. If you desire to be seen by people around your locale, you also have to maximize on the Local Search Marketing, this means adding geographical elements to your marketing plan and catering to people that have more chances of going face-to-face with you.

 

It’s also important to learn about your competitors so you can adjust depending on their strengths and weaknesses and with Search Engine Marketing, you could do just that. With SEO tools, you’ll be able to evaluate your competitor’s metrics and use the data to help upsurge your visibility on search results.

 

Social Media Marketing might be the most accessible form of digital marketing, both for digital marketers and consumers. This is of course due to social media being an everyday consumption for almost everyone. Marketing here ranges from being easy and complicated. Just a simple post on social networking sites such as Facebook and Twitter with engaging content will do increase your standing.

Having said that, creating quality content is also something you need to focus on when working on digital marketing for small businesses. It’s one of your major marketing drivers as executing is mostly free albeit it will require your time and abilities to research and put down to words your own expertise. A primary output for content marketing are blogs and they continue to be as relevant as ever.

 

Last and never least is Email Marketing. Just like what’s listed above, Email Marketing is free and can be used to your heart’s content. These have methods such as sending advertising messages to different email addresses or just providing a remarkable email that will subconsciously show your business’ potentials.

 

Remember that all of these types of digital marketing for small businesses can only work effectively independently if they are interconnected with each other. For example, the content that you release should be filled with Search Engine Marketing tactics such as keywords. When they are beneficial to each other, your digital marketing plan should drive you to coveted results.

 

Basic Digital Marketing Guidelines

Gaining prominence is slow and hard-fought but all so worth in the end and you can do this by starting with what looks like miniscule actions which actually will greatly impact your digital marketing campaigns in the long run.

 

The first thing you should have is a working website, it does not need to be the fastest one as (we understand that some small businesses can’t afford to have a fast website) but it does not need to be slow either. With basic website analysis tools, you can learn how to make your website even more dynamic and even speedier for your customers. The assistance of a digital marketing company in the Philippines should help you with this matter.

The next thing you need to fulfill is your digital marketing for local business through the business listing and customer reviews. Google provides a channel for businesses to secure these rudiments through Google My Business where you can provide proper information of your business such as the address or contact numbers and where you can encourage your customers to put their reviews in.

 

Another guideline you can follow is having ads. Opposite to SEO, this is an inorganic way to have customers interested at your business. Still, it’s a very effective form to market and used by millions of businesses around the world. Again, Google has a channel called Google Ads designed for this industry.

 

With these pillars established, you can proceed with long-term digital marketing strategies such as social media and blog content, and SEO works.

 

Digital marketing trends to know about

The digital world is fast-evolving and for small businesses, it can be difficult for those utilizing digital marketing for small businesses to keep up. Still, it’s not impossible! And there are some latest digital marketing trends this year that are rooted with traditional digital marketing mediums that you could try for yourself!

 

Video

Because of social media’s continuous increasing presence, videos have become a key factor to market your products and services. According to a data from Renderforest, 4.6 billion videos are watched on the Internet, particularly in social networking sites, every year and 40 percent of these viewers take some action right after viewing the video such as contacting the business or downright buying from a physical store.

 

This is because videos target the emotions of people which is something you should learn to harness if you want successful digital marketing for small businesses. Of course, your videos should stay true to the nature of your business. If you are a starting boutique, having clips featuring stories of people wearing your brand is one way to do it.

 

Voice Search

These days, smart assistants such as Siri, Alexa, and Google Home have voice search mechanisms where an individual will say what they wanted to search for instead of typing them down. This is under Search Engine Marketing and to make sure you will be one of the top choices in the search results, you’ll have to use long-tail keywords and pepper your SEO and content with local elements as most users who engage on voice search are specific.

 

Omni-channel Marketing

Omni-channel Marketing is a strategy of digital marketing for small businesses where you market using all possible areas of your business. Right from the initial query of the customer to when they arrive home with your product and even to the moment they return for your services. For example, a customer goes into a website and finds a well-mobile optimized site. With this, they called your hotline and there is a customer service associate that provided an incredible experience. Satisfied, the customer goes to your store and he or she is already welcomed by the products ready for inspection.

Because all of the customer’s demands are fulfilled, they bought the product. Simply put, Omni-channel Marketing is being there for your customer at every step they need or wanted to take. We understand this trend is not feasible for digital marketing for small businesses but you could always start with something simple and grow from there. There are brands that use this marketing that you could model form.

 

Other hot digital marketing trends of today are the use of artificial intelligence and even augmented and virtual reality. However, these are all too advanced and are not ultimately practical and reasonable for your business.

 

When marketing a small business, a marketer must be willing to ride the ever-changing waves of the marketing industry and running a small business is not an excuse, it actually is your advantage as you will have plenty of time for experiment until you find your voice for your small business this 2019. For more tips on digital marketing for small business, connect with digital marketing companies here in the Philippines.

SEO (Search Engine Optimization) and PPC (Pay-per-click) are always different things but they both reap great benefits for your business. SEO’s purposes is more inclined to building an audience and making your company known online through organic means while PPC, as evident from its name, is a form of marketing where the company pays a publisher every time an ad gets clicked. This ad goes to the target business website.

You’re probably on this post because you are wondering if SEO and PPC can be combined. Yes, they could be combined although through ways unlike what you think. They are, after all, separate disciplines. But when you discover ways to let them feed off each other, you’ll be hitting the goldmine in your digital marketing! Proceed with this article for further insights.

Why should you combine SEO and PPC?

SEO and PPC have the same goal: to attract potential customers to your website.

One of the very remarkable things you could get for integrating SEO and PPC is that you’ll be able to cover both the organic and paid sections of your entire digital marketing structure simultaneously and even more harmonious. This will make certainly make your marketing life even easier. For example, you wouldn’t have to go and come up with another keyword for PPC as you might already have something that is working for your organic SEO. You’ll also fare better on determining if you’re targeting the right keywords and or what other digital marketing means could work for both.

In short, collaborating SEO and PPC makes your work for the organic and paid field even better than what might’ve been before. And you actually spend less.

Another gleaming benefit of having SEO and PPC working side by side is you let your brand even more visible. Of course, SEO is truly a powerful means to boost your brand exposure but couple it with ads and awareness of your business will skyrocket and it will also improve customer trust and conversions.

Having SEO and PPC also helps you get better control of customer purchase. Having roped in a customer inside your website does not mean guaranteed acquisition of your products and services.

Sometimes you need PPC to influence them either subtly or consciously them to really go ahead and engage with your business. An ad right after they bounce out of your site could pave way for them getting back in.

How to actually combine SEO and PPC?

So, how do you exactly makes SEO and PPC work together? The following are some recommended methods with some you might have been executing without the knowledge that you are actually combining SEO and PPC.

Use data from each other

PPC lets you know quickly which type of keyword and content is an easy sell for consumers. And then you can apply this for your organic strategies. On the other hand, SEO also gives you a full set of keywords that works wonderfully for your business which you can then use for your PPC as good keywords available for PPC are not exactly inexpensive. Now with both sides working for you, you can gather helpful data to keep the ball rolling and to land top search results.

Remarket

Like we’ve talked about above, remarketing is one way to get your customers back to availing your products and services or to convince them to finally grab that the deal you are offering. SEO had already done its job before remarketing so it’s PPC’s main responsibility to draw patrons back to your website. With the aid of Google Ads, you can set up advertisements that would follow the said customer around (this could be activated through cookies).

Online shopping sites like Lazada are known to use this method and they do it efficiently. They do not just offer what the customer has typed into the search bar but they also show other potential buys that might be better for the customer. Lazada is a large conglomerate that uses flexible bid strategies from Google Ads for automatic bids so they can obtain enhanced cost-per-click and the target search page location they want.

Treat SEO as a support and a major player

Organic solutions like SEO are certainly more cost-effective than PPC and is a definite choice for those only starting a business who wants sizable growth and those who are not willing to engage on paid campaigns. With this notion given, we could justify that any who uses digital marketing is very much familiar with SEO. And when you finally use PPC, you’ll realize how more important is it is than paid marketing.

SEO actually holds PPC together. When you do paid click advertising, you already know the basics of SEO thus you apply the things you’ve learned from it such as finding not only the best keyword but also the most reasonable for your business. SEO also takes care of PPC’s endgame. When you click on ad, you are taken to the website or more specifically, the landing page. And landing pages have content in them and content needs to be optimized through meta tags, keywords, links, and more which are all elements of SEO.

You guess it, right. SEO and PPC have always been bumping heads. Now that you are aware of their connection, you could approach the two of them better whether together or as a sole component in your entire digital marketing plan.

What are the questions to ask yourself?

If you are not doing it yet, fully combining SEO and PPC will require a revamping of your digital marketing strategies. Don’t worry, though, as it’s not something drastic to ultimately disrupt your team’s workflow. Still, it’s best to know what you need before taking it on and whether or not you are ready for it.

To help you, ask yourself these questions:

• Do I understand SEO and PPC well as their own and as separately?
• Is my SEO and PPC team ready for collaboration?
• Am I willing or prepared to spend for PPC?
• What is my definitive goal?
• What does long term success look like for me?
• Am I ready to be more competitive?

SEO and PPC are two of the many pillars of digital marketing. You’ve heard and read about them and might have even practicing them but what you could be not aware of is that you can syndicate their prowess to make even effective digital marketing strategies.

With that in mind, if you are ready to take on newer digital marketing strategies, be sure to have a digital marketing company in the Philippines to be working with you to ensure that your team’s transition to combining SEO and PPC becomes a worthy endeavor! It’s not SEO versus. PPC anymore, it’s SEO with PPC now.

How important is SEO, exactly?

Well, look at it this way.

Having an online business can be very rewarding, but is no easy task. There are a lot of important things you need to do such as market correctly, offer good service, and use social media intelligently.

However, perhaps one of the most important parts of the success of an online business is SEO.

Search Engine Optimization (SEO) is all about getting your website to rank higher on search engines like Google and positively affecting your online visibility. So the answer to “how important is SEO?” is this: VERY IMPORTANT.

There are many different ways to optimize your site including making readable URLs, creating quality and original content, using keywords correctly and link building (check out this new article from Linkio for more on that).

On that note, this article is going to look at a couple different and specific reasons behind the importance of SEO to websites and businesses.

It Gets Your Website in Front of More Eyes

As you probably know, the ultimate goal of SEO is to get more people to see, visit, and hopefully convert on your site. Getting your site to show up in organic searches for certain terms is incredibly important, as there are well over 3 billion searches on Google every single day. The higher your rank, the higher the chance that more of these people visit your site and also gives you a level of credibility.  Without optimizing, you are likely to lose viewers to competitors who rank higher.

Good SEO = Good User Experience

How important is SEO to business and ecommerce websites? A lot.

In addition to relying on things like keywords and meta tags, the experience your users have has an impact on your SEO. Google has found a way to judge if the user experience of your site is high or low quality. So simply stuffing keywords or writing content solely for ranking purposes may not be enough any more. Your content needs to offer value to those reading it. As a result, if you try and improve your SEO, there is a good chance you are also increasing your user experience. Of course, it is impossible to oversell the importance of user experience to a website or company looking to succeed. The more happy your users are, the more likely they will turn into consumers of your products and/or services.

It is cost-effective

The importance of SEO goes beyond bringing you visitors–it also helps cut down costs.

Each form of online marketing will come with their own costs. The cost associated with running a PPC campaign, advertising on social media or purchasing leads can be large. On the other hand, using SEO to optimize your site is relatively cost effective. Also, costs for SEO should be seen more as an investment than a marketing cost as good SEO practices can be relevant for years. Sure, SEO might not give you the huge revenue bumps that PPC does or impact your image like social media does. However, what it will do is provide you with a cheap and proven way to attract more visitors and customers.

Gives you tons of insights about visitors

How important is SEO for visitor analysis? Not only does SEO increase your traffic, but it can also give you important insights about that traffic. This includes things like their demographics, how they found your site, how they search, where they’re from and more. This type of information has a lot of value as it can help you make much more informed business-related decisions. For example, knowing where people are from or who the average visitor is could dictate how you market or promote your product or service.

In conclusion, we hope that this article has been able to show you just how important SEO is to any website or business that operates online. For more information, you can work with a digital marketing company in the Philippines or anywhere you are! To ensure that your digital marketing especially about SEO is well-guided!

Red text, black background, and a multitude of movies and television shows to choose from. This is the visage of Netflix—a colossal streaming service that had taken the world by storm and by world. And by world we mean the consumers, the business owners, and even the film industry. Of course, this is not a miracle that happened overnight. If you are not aware, Netflix has been running since 1997 and back then it is not the mogul that you are seeing now. But due to effective Netflix marketing strategy, its persistence to the business, and ability to catch up to the trends, it has become what it is now.

No matter the nature of the business that you are running, you should look up to Netflix for its marketing strategy which is justified by the growing numbers of the company. All over the world, Netflix has almost 150 million subscribers, 186,000 of them is from the Philippines.

The old and new Netflix

Netflix was founded by Reed Hastings in 1997 and initially it was a DVD rental business. By 2007, with the amount of focus to streaming increasing, Netflix opted to making their film library open for people to watch online. During this time, Netflix was a well-known brand but it is not as prominent, especially internationally, compared to what it is today.

What you can notice is here is Netflix is willing to evolve and go through the long process for the sake of the market, it became a streaming service company while still offering DVD rentals. It caters to the different needs of its audience and it’s also not afraid to be a trailblazer.

In 2013, Netflix released its first original in-house production (Netflix Original), the television show House of Cards. Little what many people know, this is the start of the original streaming revolution. Soon, other streaming sites followed, discovering that there is gold in producing original content for the Internet and it’s thanks to Netflix’s marketing plan.

Why are Netflix marketing strategies effective?

We trust that if you use social media or the Internet, you’re pretty much familiar with how Netflix’s marketing strategy (or strategies) works. However, the following is a rundown to help you understand it better.

Because Netflix is cut above the rest

Let’s cut to the chase.

Netflix isn’t like any other streaming services you could find. It has a certain quality that is really appealing, mainly because it offers a wide range of movies and shows and the original content that they put out is actually of high quality. The company, which is now also a film outfit, is known for the liberty it gives to its creators. In the web, there are no limitations with what you can show and Netflix takes advantage of this trait. When filmmakers are given what they want, they produce content that are outstanding.

Still, Netflix is also known to axe down shows that are not generating them any revenue. It is a business after all, one that looks ahead and cuts what could be losses immediately. Netflix is really a step ahead of their competitors and below are some more Netflix advertising strategies to convince you:

Because Netflix knows what you want

One essential rule for successful digital marketing is tapping to the emotions of your consumers through content that actually matters and you can do this by knowing what they want. And Netflix does this so effortlessly. When you login on their app, you are shown lists of content that might interest you and Netflix determines this by your recent activity on the app and through the use of analytics of what the demographic you belong to wants.

It’s also evident that Netflix uses a marketing strategy where it puts itself in the shoes of its audience. The company capitalizes on people’s tendency to binge-watch a whole season—most people are not willing to wait for one episode per week. The solution? Netflix releases all episodes in one go. You want a second season of your favorite show? You got it. Looking for a show or movie that is not on the Netflix library? You can request it! These too is learned through how much views and traction the show is getting. Again, analytics and tracking.

Another to include here is that Netflix does not have ads which of course viewers would take delight in. Netflix is distancing itself from traditional television and they can achieve the reinvention by removing what greatly annoys their consumers. This still is being business-minded but something that greatly benefits the consumers which Netflix also gains from too.

Because Netflix does not talk down to you

Another reason why the streaming service is such a hit is the way it converses with its audience. Just by their social media posts alone and other Netflix advertising campaigns, you’ll feel like it’s someone that you would want to binge-watch with. They are attuned to what is hip and what can easily be shared.

Netflix’s marketing strategy shows that it knows where its audience are, the Internet, and it uses this network to connect well along with other digital marketing channels. The company’s well aware that people do not fancy big companies or smart business talk so Netflix subverted everyone’s expectations when it seemed to ride what people are on to. It starts a trend but it also knows how to swoop in on what’s currently hot. They even retweet other users in Twitter!

If you’re using social media marketing, especially in the Philippines, you should be aware that relevance is important for your endeavors to thrive. You can follow suit by striking conversations with your audience, particularly the ones you can find in the comments or ones already messaging you. Make yourself known to be a brand that can be approached, one that actually cares, and one that acquainted to what is trendy. Obviously, you should do this organically and little by little.

Because Netflix is engaging and at times, bold.

Netflix is a company with so much content on their hands and they actually use this content to generate brand engagement.

Look at this:

These content are fresh, witty, and ultimately relatable and strikes two birds with one stone. The first bird is creating awareness about the show or movie’s existence and what is it about, and second bird is making the audience trust Netflix even more because Netflix feels more like a friend, rather than a streaming giant. This is, of course, due to the casual tone that they employ that they are able to pull stuff like these. If other streaming sites would have done this, it would seem forced. But Netflix had found what tickles its target audience and they use it to cement remarkable UX (User Experience).

The lesson here? Mimic Netflix’s advertising campaigns and the Netflix marketing strategy and find ways to make people learn what your product is albeit in subtle ways. Like making memes out of them or producing original video content that features stories of people using your product.

Another thing, Netflix is not afraid to be daring at times, both on their produced content and social media. Just this year, Netflix released a game changer in the history of streaming services: an interactive film titled Black Mirror: Bandersnatch. Aside from engaging posts, what your content really is will drive your consumers crazy. So if you’re a digital marketer, go out there and be bold. Be a game changer like how Netflix digitally markets. Sometimes you need to sacrifice short term success for long term ones.

Netflix had definitely hit the jackpot. You could say it’s pure luck or Netflix was at the right time for the demand but no one could argue that Netflix does sell it. They have mixed automatic affinity of people to entertainment with absorbing digital marketing and they do it the right and their own way. If you want to know more about Netflix’s marketing strategies or digital marketing strategies in general, you can contact a digital marketing company in the Philippines!

Ah, car dealerships.
Selling a car is no easy task—no matter the grandeur and sophistication you see from the promotions and sellers themselves, many car dealers are actually struggling to get customers. After all, cars are not inexpensive and especially harder to cater to younger buyers today.

Car dealerships often use the traditional way of marketing through print ads, TV and radio commercials, and even by word of mouth. While these types of marketing can still pull in customers, the whole thing would be better if it’s backed with digital marketing.

Digital marketing has been around for a long time and many car dealerships are already using its features to their advantage. So, this is not exactly a new thing but if it’s for you, it might be the best time to learn more about it! The vehicle industry is fast changing, products, and systems are getting more advanced and attuned to younger and more agile consumers. This is very true in the Philippines, where there is a blowing demand for cars and where digital marketing is a venture that is being more and more embraced by society.

Benefits of Digital Marketing for Car Dealerships

When you engage in digital marketing for your car marketing purposes, the number of benefits you are receiving from traditional marketing can double up. First off, digital marketing makes your presence known in the online world where most of your potential customers are lurking. According to a study, 79 to and 82% of consumers rely on search, brand websites, and customer reviews for their product research. Here are some more benefits:

Wider reach

There are billions of internet users in the world and it is not impossible that many of them will stumble upon your brand, especially now that you made yourself identifiable in the World Wide Web. If you’re already an established car dealer, putting yourself out there is even more important as you will be able to get new customers. Now you can go beyond what your billboards and flyers can go and it’s all because you are utilizing the cyberspace.

Customer trust

Digital marketing is all about connecting with your probable clients. Aside from backdoor customer relation building such as improving your site’s mechanisms, directly interacting with them is one of the facets of digital marketing that you should focus on.

In social media, you can converse with people inquiring about your vehicles. If you answer them in a satisfying manner, expect your customer service rating to go up. When you continue to build up your reputation in social media and other channels of digital marketing like Google (NAPs and reviews), you grow likable. And people will have the confidence to purchase one of your products.

Learning Experience

Digital marketing works both ways, it benefits your customers as well as you. And no, we’re not just talking about the sales! When you continue to practice digital marketing tactics, you learn many things. You will discover how to optimize your brand so more people can see you, you become well-versed in speaking with your customers. You will also tend to have the grasp of what works and what does not for your car dealership marketing.

In retrospect, embracing digital marketing for your car dealership will gain you sales, customer trust, and ample knowledge of the trade needed for a stable business.

Types of Digital Marketing for Car Dealerships

Like other businesses, a car dealership can use digital marketing strategies that are already regarded as effective. We recommend that you work with a digital marketing company in the Philippines to know which really the best is for your car dealership company. Nonetheless, here are the general digital marketing methods that you got to have for your car dealership business.

Search Engine Optimization

Of course, you need to make sure that you have a website that is optimized or more commonly known as Search Engine Optimization (SEO). What do you mean by optimized? An optimized website is a website with the right and enough keywords, meta tags, and other optimization strategies to rank in search engines.

More than, if not all, of car-seekers are using search engines for the best car deals so it’s best that you’re in the top results and this can happen if your website has some top-notch SEO.

Social Media

For sure you know the magnitude of social media these days and recently it had become a hub for businesses executing their digital marketing plans. In fact, 88% of companies are now in social media as according to a study by AdWeek. Social media is where your clients are and it is particularly more manageable to get a following here than any other avenues.

With social media, you could put out ads and create communities through appealing content, and even get the aid of social media influencers to further broaden your scope.

Content Marketing

Content is all around us and they are primarily essential to when you are trying to sell cars. Words, images, videos, and other forms of content can convince people to strike a deal with you particularly if they are made with an emotional appeal. You can connect with your audiences and eventual partners through written content that reflects your expertise in the industry and through video content that features life stories of vehicle users and captivating sequences of the cars themselves. According to Wordstream, 46% of users act after viewing a video ad in social media so there’s a high chance of your phone ringing after they saw a video produced by your car dealership.

Usually, content marketing meshes with other digital marketing strategies, such as SEO and social media marketing which is why it’s important to learn about this to master in the future.

Effective Web Design

For more traditional customers, an effective web design could do you no wrong. When potential customers go in they expect a website that shows them the vehicle on very flattering angles—packed with details such as specs and prices to help them gain better intelligence about the car they are looking into. With this, visually striking, dynamic, and responsive web design is what you would want for your website. According to Opportunity Max, 62% of car seekers would rather choose to use a website than to talk to a salesperson so this element should be in your top priority.

Due to its value, a car is more than an investment for many. To help your customer build their trust on you as a car dealer, show them that you are also willing to evolve as a business and you can prove that through digital car marketing!

One of the top channels for digital marketing is social media. Here, you can easily reach potential clients and generate sales, granted you have quality and engaging content to offer. As we speak, social media is on the move, people are scrolling their newsfeeds, businesses are feeding their audiences with content, and transactions are currently going on. It’s an understatement to say that social media is massive and to matter on it can be a challenge but not impossible.

Monitoring how your social media pages and other engagements fare is one way to do it. There are countless social media monitoring tools that you can use but you need proper knowledge of the activity’s essence to make them effective. Proceed with this article to read more!

How to perform social media monitoring

Of course, to monitor your social media activities you need to have social media pages for your company. It could be Facebook, Twitter, Instagram, Snapchat, and other thriving social networking sites of today. LinkedIn can also be treated as one but it focuses on a certain niche which are professionals (so we won’t be focusing too much on that one).

For social media monitoring, you need to be ready to tap into the metrics and also geared to see the results. What you should be looking for is the clicks, responses, and reach of each content that you release and from there find ways to enhance or do fixes altogether. It also means looking for other content where your brand is mentioned or is being talked about. You can do this with the help of social media monitoring tools that we discuss below.

And contrary to the title, social media monitoring does not only involve the social networking sites. It also comprises every form of media that surrounds and benefits from it. For example are blogs. There might be written articles on the web that link to a social media content of yours or your brand itself. You can comment on the blog or engage on guest posting series to further elevate your social media presence. As we’ve said, your social media monitoring tool will perform a crawl to help you with this matter.

What are the benefits of social media monitoring?

With the social insight you’ve gathered from the social media monitoring, you can now begin the process of learning which works best for your social media engagement and what you should stop doing.

You’ll learn what your consumers really want

There is a difference between social media monitoring and social media listening. Monitoring is taking all of social media messages that have mentioned your brand into a single mainstream so you can engage on the users involved. Listening, on the other hand, is a step above monitoring and is about the analysis of what people says about you to ultimately adjust or change your strategy. Monitoring usually leads to listening as through social media comments you can see what people does not want and want people actually crave from your business.

Say, you are fast food chain in the Philippines. A customer who tagged you in their comment could have been asking for version of a meal that hasn’t arrived in the Philippines. Seeing this comment and other similar of great number could tell you that a particular product will boost your sales.

You’ll give your brand a much needed emotional boost

Social media monitoring is at its core really seeing comments of people about your business. Since social media is made for interactions, you can now directly talk to people or react on their messages. Doing this gives your brand the human touch it needs and improves your customer service. When people see you, a company, answering questions or even sending banters to your customers, you become even more trustworthy.

Here is Wendy’s who made rounds all over the Internet a couple of years ago due to their aggressive but funny way of engaging with customers. You too can try this but make sure you have enough following and good reputation to pull it off without complications.

You’ll be able to plan your social media strategy better

And as you delve deeper in social media monitoring and slowly mastering digital marketing, you’ll realize how much consumer’s comments and other organizations and even other brands are actually important for your social media strategy. After all, all your digital marketing efforts are for your audience and there is no other way to cultivate them than to focus on social media.

You could also prevent negative things against your business from blowing up. In social media, there are people (competitors or downright haters) who would do anything to bring your business down through fake reviews or other tactics to tarnish your image. When you mainstream your social media mentions, you’ll be able to spot some of them. You can reply to them directly or debunk their claims through an official statement.

You can spy on your competitors

You might not realize it until now but you can also monitor the social media of your competitors. You got that right. Through social media monitoring, you’ll get to know the pulse of your competitor’s consumers and from there come up with new opportunities to get ahead of them.

A blatant strategy is suddenly swooping in and replying to a customer complaining to an official social media page of another product and telling how your brand could offer you better services. Your very own competitors could be using this against you so don’t be apprehensive to also do it on a regular basis.

What social media monitoring tools to use?

If you are already doing your fair share of digital media monitoring then you should know that the tools that you could be using as of now such as Hootsuite and Google Analytics also works for social media monitoring.

Nonetheless, here are some more of tools that could check out:

• Sprout Social
• Buzzsumo
• Klout
• Buzzlogix
• Buffer Reply
• Mention
• Social Mention
• Hubspot
• io
• Likealyzer

And for a more specific selections, see the following.

For hashtag tracking:

• Hashtagify
• Talkwalker
• Tweetreach
• Tweetbinder
• Twitter’s own native search

For location-tagging tracking:

• Geofeedia
• WeLink
• Local Measure

For forums and discussions:

• Brandwatch
• Sysomos
• Synthesio
• Brand 24

Social media, despite existing for many years, is still not completely figured out by anyone especially now that social media giants like Facebook are poised to evolve. There are a lot of uncharted zones that can benefit your business and all you need to maximize them is to listen and work from there.

A digital marketing company in the Philippines can help you with a fruitful social insight of your customers. Work with one now to ensure that you get the best assistance and learn more about the nooks and crannies of social media in the process.