Often thrown around digital marketing discussions but never truly maximized, UX is an underrated factor when it comes to doing SEO and web design for your business. Not many realize it but UX actually fits nicely to SEO (Search Engine Optimization) in terms of complementing the technical aspects and providing clients an encounter that will make them come back for more. This very thing improves the chances of implementing more SEO techniques.
UX simply means User Experience—with the tight competition and escalating innovation of digital marketing today, utilizing this element to a greater degree is advantageous. When combined with SEO, there will be a guaranteed creation of a robust marketing strategy to see your site rank on web searches.
What UX actually does
If you still do not know what UX is really about then you are missing the point of your entire digital marketing work. As a businessman, you want the best for your clients and customers. If you are operating online, you can ensure this by providing great service on your website. Is your site loading fast enough? Are the pages optimized for mobile? Is it easy to navigate? How is your customer service? And that’s not all, great UX also needs to touch the senses of the users. The visual elements of the branding, the overall design of the site, as well as the poignantly written content should be taken into consideration.
Listening to the pulse of your visitors and doing the usual practices to improve sites should help you understand how to elevate your UX.
Importance of UX and SEO to each other
Currently, Google is the paramount “middleman” between the users and the businessmen. You can be a top ranker in Google’s SERPs (Search Engine Results Pages) if your SEO is healthy which means having ample and functional keywords, well-written content, and reliable UX implementation. Yes, Google now also looks at UX as a definite factor to get you high up at the search results. If you get staggering bounce rates and unsatisfactory client reviews then it doesn’t matter if you are providing impressive SEO means—Google wouldn’t peg you as a website crucial to be seen by web searchers.
By now you should realize that UX and SEO are inseparable and seem to be two ideas that should be joined together to thrive in a business that heavily relies on online transactions. They are, in a way, very similar to each other as they co-exist to provide satisfaction to users.
Best UX Practices for SEO
In convenient definitions, SEO rakes in visitors and UX retains them and provides them with the products that they need and the service that they deserve.
To not waste your SEO efforts, you will need to double it up with a competitive UX. Below are some of the best UX practices that you can try. Take note that UX varies from your type of business and website but you can always evaluate and try any strategies and see what you can discover from there.
The Internet is made for everyone’s convenience so it shouldn’t be a surprise if users want a fast loading website. On average, a user will only wait for more than 30 seconds to two minutes for your webpage to load. More than these numbers and they will opt out. Speed is an essential factor especially if you are a company that engages on information or trades and you can improve this by looking at how fast your page loads using online tools such as GTMetrix or Google’s very own PageSpeed Insights. These tools will show what makes your website sluggish, may it be plugins, caches, images or the website hosting itself.
When a website finally loads and runs like thunder then you’ll have to work on how easy it is to browse. Page speeds won’t matter if your website is like an entangled web with no clear direction. You will need to have an interface with straightforward options that are minimal in numbers, properly categorized, and are also enjoyable to navigate. Making every option clickable, always informing users about their location in the site as well as including user-friendly language at every fork are some other elements you are going to need to work on. This should be stressed in e-commerce pages like online stores and real estate websites, where large selections of products can be overwhelming without user-friendly navigation.
Currently, how websites loads and fits into desktop devices are the only rule of measure Google implements to determine if your website belongs in the top search results. But there are plans to overhaul this rule and make mobile optimization the prime indicator since the use of mobile gadgets is edging desktop devices. To prepare your website for this, you will need to make sure that the site loads fine with mobile speed, has readable texts, and has images that are proportioned with varying screens.
A large number of users go to websites expecting good content so you don’t have to be lax about churning out quality blogs and other forms of content such as infographics, videos, slideshows, and even FAQs (Frequently Asked Questions). Results from these might take time but can be fundamentally beneficial to both SEO and UX once they hit their stride.
Effective SEO isn’t all about rankings. The experience of your clients during their time at your site is also vital for better chances of growing your SEO. Work with a digital marketing company now that specializes in UX and SEO services to start bringing authenticity and human spirit to your venture which is at the end of the day the paramount factors in offering products and services.
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