Link Building Philippines

Links can be good, bad or ugly.

• Good, if there is actual value and relevance in the source page of the link going back to your site..
• Bad, if there is no relevance and value between the source and destination pages.
• Ugly, if the actual links stagnate your SEO approach rather than boost it.

Google`s policy in Link Building is that they prefer manual links built over time that are organic (links that are natural to have or originating from legitimate, relevant external sources). Any form of link manipulation done for ranking purposes only is not just frowned upon by Google, but can lead to severe penalties for all of the site’s ranking pages.

What does this mean for your page’s SEO? It means that your link must provide value for anyone who clicks on it. Without any value, your page’s visits will go down, concurrently leading to a reduction in search value.

Read more here - RedKite Link Building Process

Content is the lifeblood of SEO. It is how Google determines the intent of your website. Content in SEO does not necessarily mean only huge articles or blogs; in SEO, content includes meta-tags, social media posts, videos, slideshows, and company profile copywriting.

Links to your site can help provide legitimacy to your site’s value and usability for prospective visitors. With links, Google can determine whether or not your website can be reliably placed in search results for people seeking specific terms.

Recently, social media is getting a lot of attention from Google. Social media can help boost the legitimacy and authority of a website. Getting more citations in social media proves that your audience can trust your content, and that you are on-par with your competition.

Google’s algorithm picks up the interaction between a page’s content and the inbound and outbound links from external websites and social media networks. By determining the quality of the links built, the algorithm can decide which pages should rank higher in SERPs for a particular keyword.

Our link building practises fulfil many needs of the modern online business. Our goal in building each link is that it makes your company look better than the others. All profiles, social sites and directories are handled with utmost care. The content in the links are all unique, business and brand driven.

Not only do these links achieve your SEO goals, they also make the company look in tip-top shape. When we place a link, we really want to make each and every link a referral opportunity for a click through to our clients websites.

To summarize this advantage, RedKite links are:

• SEO Targeted
  

  They are made to rank you for your keywords

• Brand and Communication driven
  

  Each link copy is unique and they strictly follow the Culture of the company

• Organic
  

  Our links are natural and organic. They are not forceful or spammy

• Long Lasting
  

  Our links are made to last

• Business Driven
  

  WE treat every link to be a business opportunity for referral traffic growth from link source websites

Read next about the Redkite Protocol for Link Building

Link building is fairly a simple process. However, the internal communication and collaboration of the SEO process (i.e. Copywriting, On-Page SEO, Social Media and link building) gets to be challenging. It is very easy for SEO to get out of track if any of these segments of the SEO process gets misaligned.

After years of SEO, Redkite has formulated our own process and protocol on how link building should be executed.

Generally we start every Link Building Operation by:

• Research
  

  We research the types of links that are needed to be made for the SEO campaign. Each SEO campaign has a set of different links needed which is specific and unique to their industry. Links should be as precise and as relevant as possible so a substantial amount of research is done prior to any Link Building campaign.

• Consultation
  

  We consult the client on what kind of links they expect to have for their site. We also discuss with them about the type of links that their competitors are building and why we should follow suit.

• Link Forecast
  

  After the client has understood the premise of the link building operation, we send documents that forecast the linking process for the next 2-3 months.

• Copywriting
  

  Our copywriters make unique copies to be placed for every link made. Company profiles are expanded for every product or service that the client wants to rank for.

• Proofreading
  

  All copy for each link is proofread for SEO, brand relevance and overall quality.

• Client Approval
  

  This final copy is then sent to clients for their review for alteration or further edits.

• Link Placement
  

  The approved copy is then placed into the site we want to link from.

• Social Media
  

  Usually, we prefer to share any new link that has been built using bite-sized content for social media.

• Rank Monitoring
  

  We always monitor the ranking of each keyword of the client. If we are happy with the quality, we carry on the process; if we are not happy with the initial readings of the link building campaign, then we make adjustments to the strategy as needed.

Learn more about Philippines SEO Outsourcing Services Company.