Why are links important for SEO?
Without links, there would be no digital infrastructure in the internet that relates one website to another. Without this co-relation, Google wouldn’t be able to index websites and so it couldn’t rank websites as well.
Links and Content are the fundamental blocks of the search industry. Without them, there would be no search engines, there would be no basis for ranking websites and no way to understand what the website is really all about.
Just writing content upon content will not bring ranking even if the keyword you want to target for SEO has only slight competition. This is because links going to your website from other sites tells Google if what you claim in your website is superior or inferior to other competitive websites/pages.
The more links you generate going to your website, shows your popularity in this digital infrastructure. However, only links that are relevant to your industry are considered to give ranks a boost. Useless and irrelevant ranking is a waste of time and money. Useless link building is pure digital junk that at times may do more harm than good to your websites ranking.
Find out why RedKite Link Building is valuable for SEO - RedKite Link Building Process
Links – The Good, The Bad and The Ugly
Links can be good, bad or ugly.
- Good, if there is actual value and relevancy in the source page of the link going back to your site.
- Bad, if there is no relevancy and value between the source and destination pages.
- Ugly, if the actual link anchors your SEO instead of boosting the SEO.
Google`s policy in Link Building is that they prefer manual links built over time that is organic (natural to have) or (what occurs naturally). Any form of link manipulation done for ranking purposes only, is not just frowned upon by Google, there are actual penalties sanctioned against the SEO of the entire website in question.
So what does this mean for the SEO? It simply means to make links, to make good links that give off value to the searchers and readers of a website. No value = UseLess Link.
Read more here - RedKite Link Building Process
The Relation of Content, Social media and Links
Content is the heartbeat of the SEO. It is how Google identifies who you are. Content in SEO does not necessarily mean only huge articles or blogs, in SEO, content ranges from Meta-Tags, Social media posts, videos, slideshows to company profile copywriting.
Links prove whether you are inferior or superior to others and whether you are more supported by more people or not. With links, Google can prove whether you are, who you say you are.
Recently, Social Media is getting a lot of attention from Google. Social media indicates the legitimacy and authority of a website. Getting more citations in social media proves that you have authority over your audience and your competition.
This relation between the content, social media and links going back and forth from websites are picked up Googles algorithm. This algorithm then calculates who should be #1/#2 and so on and so forth.
RedKite Link Building Advantage
Our link building practises fulfil many needs of the modern online business. Our goal in building each link is that it makes your company look better than the others. All profiles, social sites and directories are handled with utmost care. The content in the links are all unique, business and brand driven.
Not only do these links achieve your SEO goals, they also make the company look in tip-top shape. When we place a link, we really want to make each and every link a referral opportunity for a click through to our clients websites.
To summarize this advantage, RedKite links are:
- SEO Targeted
They are made to rank you for your keywords
- Brand and Communication driven
Each link copy is unique and they strictly follow the Culture of the company
Our links are natural and organic. They are not forceful or spammy
- Long Lasting
Our links are made to last
- Business Driven
WE treat every link to be a business opportunity for referral traffic growth from link source websites
Read next about the Redkite Protocol for Link Building
RedKite Link Building Process
Link building is fairly a simple process. However, the internal communication and collaboration of the SEO process i.e. Copywriting, On-Page SEO, Social Media and link building gets to be challenging. It is very easy for SEO to get out of track if any of these segments of the SEO process gets misaligned.
After years of SEO, at RedKite, we have formulated our own process and protocol on how link building should be executed.
Generally we start every Link Building Operation by
We research the types of links that are needed to be made for the SEO campaign. Each SEO campaign has a set of different links needed which is specific and unique to their industry. We need to be precise and as relevant as possible while making links so a great amount of link research is done prior to any Link Building campaign.
We consult the client on what kind of links are necessary and we also tell them reason what links of the competition are ranking them and why we should follow suit.
After the client has understood the premise of the link building operation, we send documents that forecast the kinds of sites that links will be placed in the next 2-3 months.
Our copywriters make unique copies to be placed for every link made. Company profiles are expanded for every product or service that the client wants to rank for.
All copy for each link is proofread for SEO, Brand and Business quality.
This final copy is then sent to clients for their review for alteration or further edits.
The approved copy is then placed into the site we want to link from.
Usually, we prefer to share any new link that has been built using bite-sized content for social media.
We always monitor the ranking of each keyword of the client. If we are happy with the quality, we carry on the process, if we are not happy with the initial readings of the link building campaign, then we made adjustments to make the link building strategy more effective.
Learn more about Philippines SEO Outsourcing Services Company.