Social Media

Social media is the newest medium in online marketing. By using social networking services to interact with followers and connect with more people, it has resulted in unprecedented success for many businesses.

Social networking services

Services

  • Account setup and management

    Just provide us with your info and let us handle your account’s signup and setup for you.

  • Content generation and posting

    Social media requires new and original content from time to time to attract new viewers that can turn into potential followers and visitors. Learn about our content generation service and how it can benefit you, here.

  • Analysis

    Data collected from social marketing campaigns is utilized to improve its effectiveness, and learn more about the audience and trends that are currently ongoing.

  • Advertising campaigns

    Certain social networking websites offer classifieds in their websites, which we can run for you.

Start being social with Redkite by contacting us.

Classifieds

Onlinee classifieds remain one of the best ways to increase website traffic for both short-term and long-term goals in any business.

Services:

  • Marketings

    Managing an internet marketing campaign requires know-how like knowing the audience’s wants and needs, and design and writing experience to create the perfect ads to lure them in. Our classifed advertising campaigns includes design and copywriting as part of the service.

  • Payments

    At your behest, we can handle the payments for the campaign so you don’t have to.

  • Analysis and testing

    Analyzing the campaign’s performance is vital; we utilize this information to improve advertisements and make better decisions, enabling our campaigns to achieve high click through rates and conversions.

Watch your traffic grow steadily with a devoted team behind your marketing campaign. Begin a classified ads campaign today with Redkite by contacting us.

Conversion Analysis

Traffic may be the most important element in every website, but it’s the number of conversions that actually bring in the revenue. Analyzing how and why your visitors are turning into paying customers is critical, particularly for e-commerce sites, online shops, and businesses that provide online services. Redkite’s conversion analysis service can gather information about your website and your visitors to increase its conversion rate. 

  • Improve conversion rates

    Various factors have a direct influence on conversion rates, and taking steps to improve these elements can boost conversion rates.

  • Optimize landing pages 

    Most websites rely on these important pages for most of their conversions, thus, optimizing them have the largest impact on conversion rates.

  • Finding the right goals

    Setting the right goals and tracking data that matters the most to your business is critical in conversion analysis.

Contact us now and take advantage of our services to raise your conversion rates even further.

WordPress

WordPress is a popular blogging and content management system (CMS) thanks to its versatility and customizability. It’s powerful and flexible enough to use for any website imaginable, making it a popular platform for digital marketing endeavors. As if that’s not enough, many plug-ins and themes are available to improve its functionality even further.

Features:

  • Manage any website easilyA favorite among bloggers and non-bloggers alike because of its easy-to-use interface, which enables them to manage their content without requiring any technical expertise whatsoever.
  • Plug-in and theme based systemAn unmodified or vanilla WordPress site is already good enough on its own, but it can be enhanced with the addition of plug-ins and themes.
  • Several useful built-in functionsEvery fresh installation of WordPress comes equipped with a bundle of handy functions, like the commenting system, WYSIWYG (what you see is what you get) text editor, and more.
  • CustomizabilityWordPress’ customizability is one of its biggest lures compared to other other blogging platforms and CMS.

Our services:

  • Setup and installationRedkite can setup your WordPress site for you as a WordPress.com website (paid or free), or as a stand-alone website with its own domain name.
  • Transfer and removalWe can also perform site transfer or removal if you require.
  • Content generationWe create content for WordPress sites such as pages, blogs, and graphics. This page contains more information about our content generation service.
  • Site designOur professional web designers can design your website according to your specifications.
  • Customized plug-ins, themes, and widgetsOur experienced web developers and web designers can create customized plug-ins, themes, and widgets for your WordPress website.
  • MaintenanceEvery website requires maintenance to keep it functioning. WordPress sites and its plugins and themes may also require updates to maintain system integrity and improve performance.
  • TroubleshootingIf errors and other problems start to appear, we can troubleshoot them for you.

Start a WordPress site of your own with Redkite by contacting us. Browse our client portfolio and see how we provide our clients with quality websites based on the WordPress CMS platform.

Site Audit

What is a Website Audit for SEO?

A website audit for SEO can be defined simply as a check on the website’s codes, structure, links, and content. It’s like an overall “health” inspection of the website to see if it can communicate correctly with the Search Engines. In this way, webpages may be able to rank for the keywords it wishes to rank for. It is one of the essentials of the digital marketing process.

A site audit is often referred to as an on-page analysis. Doing any off-page SEO efforts such as link building may become fruitless if a systematic site audit is not performed beforehand.

Read why Redkite’s Site Audit process delivers an amazing advantage.

How is a Site Audit Performed?

In a website audit for SEO, the attention is focused more on the inspection of important site elements rather than the usability aspect of the site and how it appeals to users. A site audit ensures that everything is in order so Search Engine Bots can easily crawl and understand all the pages in a website.

Focus here goes to areas such as :

  • Meta Tags
  • Robots.Txt
  • Correct Redirection of pages 301, 302 and 404
  • Duplicate pages
  • Internal Link analysis
  • Focused Content
  • Strategic Navigation Structure
  • Sitemap
  • Image Optimization
  • Code validation
  • H1 Tags
  • Link Analysis

All necessary information is then prioritized and sorted by importance. This report is usually sent in a PDF or Word Document Format.

Find out why The RedKite Site Audit process delivers more value than the standard website audit process.

Benefits of a Site Audit

By not performing a full site audit prior to any off-page SEO activities i.e. link building, content generation and syndication to name a few, the entire SEO campaign can be in jeopardy. Small items that can be easily remedied could actually be the underlying reasons for the website not to be ranking.

After an audit is performed and all the necessary actions have been made to solve all the on-site glitches, only then can an SEO person actually attain maximum Off-page SEO success. – Skipping this process may mean that you could have overlooked or compromised your SEO.

If you’re still doubtful of the actual importance a website audit process has prior to engaging in SEO, let’s discuss it over the phone or in Skype.

The Redkite Site Audit Process

Redkite Website Audit Advantage

Imagine having all the necessary information in your hands that can help you make secure SEO decisions – not just in terms of what needs fixing on your website but also enough information on the following:

  • What keywords would be best suitable and profitable for your business
  • What your content really says
  • How to make your website visitors more loyal
  • How to improve your Social Media
  • Who your online competitors are
  • What your competition has done to secure your ranking
  • What you should do to beat your competition

If you are interested, contact us here to know more about our website audit, or view our portfolio to see how our audit helped our clients keep an edge on their competition.

Redkite Website Audit Inclusions

Here at Redkite, we do all the standard checks on websites. However, if you truly want your website to succeed in SEO then settling for the basics will not be good enough.

Apart from performing standard tasks, we also do the following:

  • Keyword Research
  • Competition Analysis
  • Conversion (CXO) Conversion Optimization

This helps our clients gauge their website against their competition. Because of this our clients is more informed on how his/her website fairs against competitors and what is needed to be done. Aside from this, we provide additional assistance by comparing Link Strategies used by our clients versus other similar businesses.

And to make our Website Audit even more valuable, we do a Usability Check and recommend areas of improvement within the site for business conversion purposes because we all know that thousands of visits won’t matter if the website has poor conversion capabilities.

On-Page

Through Redkite’s on-page SEO services, we can generate content and optimize your website for better rankings, and improve its usability, functionality, and ease of use. This allows your website to attract more visitors and enable your website to standout among the rest of your competitors.

Services:

  • Content generationAll websites need useful, interesting, or entertaining content that visitors and search engine crawlers can use. Visitors mainly browse websites for the content, or information about a product or service. Meanwhile, crawlers make it easier for visitors to find content through search engines. Click here for details about our content generation services.
  • Layout and designEven if your website has excellent content, you may not be converting your visitors into paying customers if they find your website’s design unattractive or hard to use. Let us help you create an attractive and user-friendly website through our web design services.
  • URLCorrect URL structuring and naming enables visitors and crawlers to identify relevant pages easier. URLs are displayed in the address bar and search engine results pages.
  • Metadata – Together with the URL, metadata like meta titles and descriptions help potential visitors and crawlers to recognize the content in a page. These can be seen at the top of web browsers and search engine results pages.
  • LinksAll links in the website should be working and linking to the most significant pages for the benefit of your visitors and the crawlers.
  • Site health and performanceWebsites may encounter errors or crashes from time to time, therefore, it is critical to inspect the site for these problems now and then so they can be amended as soon as possible. Click here to learn about our webmaster services.

 

Contact us so we can audit your site for free, and start improving your website’s on-page SEO. View our portfolio and see have a sneak peak of how our on-page SEO and digital marketing services can help you.

Off-page

A website’s online presence is not only influenced by the website itself, but also by external factors as well. Content and links from another website can drive additional traffic, and impact its rankings positively or negatively.

Services:

  • Submitting to search enginesSearch engines can index web pages automatically, but most pages should be manually submitted so they can be indexed quickly and correctly.
  • Off-page content generationWhile on-page content should be the backbone of every SEO campaign, no one should neglect off-page content. Learn about our content generation service, here.
  • BloggingNot all websites have built-in blogging software. As an alternative, external blogging websites such as WordPress and Blogger are available, and for free too.
  • Guest bloggingGuest blogging is a great way for creating content as it benefits both parties by generating traffic and building a relationship with others in the industry.
  • Press releasesVarious websites dedicated to press releases allow anyone to spread notable news about their business and industry for informational or marketing purposes.
  • Forums and commentingParticipating in online discussions , particularly for niche groups, can attract visitors that convert better than regular visitors.
  • Directory and listingsImprove your online presence by adding your business’ info in directories and listings around the Web.
  • Social media marketingThe big three of social media: Facebook, Twitter, and Google+ have opened the means for businesses to communicate with their customers in a personal way, creating rapport and customer loyalty as a result. Click here for info about our social media merketing service.

Improve your website with Redkite’s off-page SEO services by contacting us. Interested in how our other digital marketing services can help you? Visit the RedKite Portfolio page and see how.

Content Marketing

People have realized the importance of creating quality content for digital marketing in the Philippines and abroad, which is why it is currently as important, if not more important, as the website itself. It doesn’t have to be limited to written content however, as websites should contain a mix of different content types if possible.

We understand that not everyone has the time nor the expertise to create outstanding web content, but with Redkite’s Content Marketing service, you can just leave it to our professional writers, editors, and graphic artists to create them for you.

Written content – The written word is the mainstay of content in the web. Requiring just a writer, a computer, and skills in research and writing, creating written content can be easy or difficult, depending on the topic.

  • Pages Most websites are composed of static pages. These pages should contain excellent content from the start because they have the largest influence on the visitor’s mindset.
  • Blogs Compared to pages, blogs are updated regularly and displays the date when it was posted. Blogs are extremely useful because it gives visitors a reason to come back and check for updates frequently, particularly if they find them entertaining or interesting. Also, most blogging platforms allow writers to interact with readers using a comment system.
  • Press releases If there’s anything newsworthy in your business or the industry it’s involved in, numerous press release websites are present in the web to spread them around.
  • White papers These documents are primarily created for the benefit of B2B (business-to-business) clients. Usually, whitepapers are reports or guides that are related to the business.

Videos – Everyone’s favorite type of content marketing, especially for mobile users. They’re powerful if created right, and they’re very shareable thanks to various video sharing websites like YouTube. Many have seen their business grow practically overnight just with the creation of a few popular videos.

Graphics – Graphics can be used alone (infographics) or as part of other content, like written content for example. In some cases, they can communicate the message better and quicker than writing about it.

Social media – Creating posts in Facebook or Twitter also falls under content marketing. They may be shorter and relatively temporary compared to blogs or pages, but they are potential goldmines of traffic since many people use them nowadays. Effective content marketing with social media can go a long way to promoting a brand or product.

Local SEO Philippines

Not attracting enough attention from the local population? Improve your business’ local presence through Redkite’s Local SEO Philippines service, aimed for businesses that rely on tourism or the local community for most of their revenue.

Services

  • NAP optimization – Essential information about your business, such as its name, address, and phone number should be widely available and be easy to look up. We’ll spread this information in your website and various directories, listings, profiles, and blogs around the Internet.
  • Google Maps and other mapping services – These extremely useful (and often free) services literally put your business on the map, making it very easy for searchers to find your business thanks to the NAP (name, address, and phone) that’s usually displayed together with the map.
  • Online reviews – Statistics have shown that review website like Yelp have a huge influence on a buyer’s decision process, so it is vital that businesses maintain great service at all times since it is not allowed, if not illegal, for business owners to create reviews themselves. These are are also great for NAP since they also show info about the businesses they have reviewed.
  • Social media – Thanks to their popularity and various apps and plugins, social media is another excellent opportunity for local SEO in the Philippines because its users love talking about their favorite hangouts, and many social media websites have added the capability to share their location amongst their friends and familiy. Click here and find out about out social media marketing services.

If you’re ready to start a local SEO Philippines campaign with Redkite, please contact us. Check out our portfolio page to see clients we’ve helped with our local SEO services, and see our other digital marketing services.