Back in September 2016, Bytedance, a startup company from China, created an app called Douyin. Within the first year of its launch, there were over 100 million users and billions of views. Seeing its potential, the developers explored the international market by officially launching TikTok in September 2017. The app did not start out big, but when Bytedance bought Musical.ly it became a rolling stone of success.
TikTok’s success online is of interest to digital businesses and SEO marketing experts
because of the viral growth it has achieved over the years. Let’s look at how it can help your brand gain a wider audience via its unique approach to content delivery.
What exactly is TikTok?
TikTok is a giant social media app that allows its users to share short 15 second videos that can be taken with just a cellphone. The videos were not content specific, meaning any one can make videos about anything. It also was a platform where users can interact with one another. It does have similarities with Snapchat, however, TikTok allows users to share their content globally.
You do not even need to be a professional to jazz up your videos. The app comes with its own filters, stickers, and background music. Basically, TikTok provided a way for people to get creative hassle-free.
TikTok and content delivery
There are a number of factors that influence what you see in your For You page. TikTok recommends videos based on (but not limited to):
User interactions – videos you like or share, comment on, or the kind of videos you create.
Your device and account settings – device type, language settings, and country settings.
Video information – the background music, captions, and hashtags used in the video.
Along with other factors, TikTok makes every For You page unique to its user and their interests. This unique algorithm actually makes videos reach more people. You do not need thousands of followers to have your video go viral.
Using TikTok for content marketing
Even though this platform is not even a decade old, content marketing has become increasingly popular on this app. TikTok’s platform has over 600 million monthly active users making this app too hard to pass up when you want to reach as many people as possible.
TikTok users are usually of the younger generation. According to the latest statistics, roughly 50% of its users are under the age of 34 and spend an average of 52 minutes per day on the app. In terms of marketing, businesses can make use of the TikTok influencer marketing strategy to reach a younger audience.
Because of the hashtag feature and how their algorithm works on TikTok, it has helped businesses reach their target market and get millions of views. This in turn was deemed good for both the social media app and companies who made use of this feature.
TikTok isn’t showing signs of slowing down. It has a highly engaged community that produces limitless content. The best thing about TikTok is that they make their users feel valued because the app caters to their interests while also creating opportunities for companies to grow their businesses through digital marketing