Content Marketing

People have realized the importance of creating quality content for digital marketing in the Philippines and abroad, which is why it is currently as important, if not more important, as the website itself. It doesn’t have to be limited to written content however, as websites should contain a mix of different content types if possible.

We understand that not everyone has the time nor the expertise to create outstanding web content, but with Redkite’s Content Marketing service, you can just leave it to our professional writers, editors, and graphic artists to create them for you.

Written content – The written word is the mainstay of content in the web. Requiring just a writer, a computer, and skills in research and writing, creating written content can be easy or difficult, depending on the topic.

• Pages Most websites are composed of static pages. These pages should contain excellent content from the start because they have the largest influence on the visitor’s mindset.
• Blogs Compared to pages, blogs are updated regularly and displays the date when it was posted. Blogs are extremely useful because it gives visitors a reason to come back and check for updates frequently, particularly if they find them entertaining or interesting. Also, most blogging platforms allow writers to interact with readers using a comment system.
• Press releases If there’s anything newsworthy in your business or the industry it’s involved in, numerous press release websites are present in the web to spread them around.
• White papers These documents are primarily created for the benefit of B2B (business-to-business) clients. Usually, whitepapers are reports or guides that are related to the business.

Videos – Everyone’s favorite type of content marketing, especially for mobile users. They’re powerful if created right, and they’re very shareable thanks to various video sharing websites like YouTube. Many have seen their business grow practically overnight just with the creation of a few popular videos.

Graphics – Graphics can be used alone (infographics) or as part of other content, like written content for example. In some cases, they can communicate the message better and quicker than writing about it.

Social media – Creating posts in Facebook or Twitter also falls under content marketing. They may be shorter and relatively temporary compared to blogs or pages, but they are potential goldmines of traffic since many people use them nowadays. Effective content marketing with social media can go a long way to promoting a brand or product.