Site Audit

• What is a Website Audit for SEO?

A website audit for SEO can be defined simply as a check on the website’s codes, structure, links, and content. It’s like an overall “health” inspection of the website to see if it can communicate correctly with the Search Engines. In this way, webpages may be able to rank for the keywords it wishes to rank for. It is one of the essentials of the digital marketing process.

A site audit is often referred to as an on-page analysis. Doing any off-page SEO efforts such as link building may become fruitless if a systematic site audit is not performed beforehand.

Read why Redkite’s Site Audit process delivers an amazing advantage.

• How is a Site Audit Performed?

In a website audit for SEO, the attention is focused more on the inspection of important site elements rather than the usability aspect of the site and how it appeals to users. A site audit ensures that everything is in order so Search Engine Bots can easily crawl and understand all the pages in a website.

Focus here goes to areas such as :

• Meta Tags
• Robots.Txt
• Correct Redirection of pages 301, 302 and 404
• Duplicate pages
• Internal Link analysis
• Focused Content
• Strategic Navigation Structure
• Sitemap
• Image Optimization
• Code validation
• H1 Tags
• Link Analysis

All necessary information is then prioritized and sorted by importance. This report is usually sent in a PDF or Word Document Format.

Find out why The RedKite Site Audit process delivers more value than the standard website audit process.

• Benefits of a Site Audit

By not performing a full site audit prior to any off-page SEO activities i.e. link building, content generation and syndication to name a few, the entire SEO campaign can be in jeopardy. Small items that can be easily remedied could actually be the underlying reasons for the website not to be ranking.

After an audit is performed and all the necessary actions have been made to solve all the on-site glitches, only then can an SEO person actually attain maximum Off-page SEO success. – Skipping this process may mean that you could have overlooked or compromised your SEO.

If you’re still doubtful of the actual importance a website audit process has prior to engaging in SEO, let’s discuss it over the phone or in Skype.

The Redkite Site Audit Process

Redkite Website Audit Advantage

Imagine having all the necessary information in your hands that can help you make secure SEO decisions – not just in terms of what needs fixing on your website but also enough information on the following:

• What keywords would be best suitable and profitable for your business
• What your content really says
• How to make your website visitors more loyal
• How to improve your Social Media
• Who your online competitors are
• What your competition has done to secure your ranking
• What you should do to beat your competition

If you are interested, contact us here to know more about our website audit, or view our portfolio to see how our audit helped our clients keep an edge on their competition.

Redkite Website Audit Inclusions

Here at Redkite, we do all the standard checks on websites. However, if you truly want your website to succeed in SEO then settling for the basics will not be good enough.

Apart from performing standard tasks, we also do the following:

• Keyword Research
• Competition Analysis
• Conversion (CXO) Conversion Optimization

This helps our clients gauge their website against their competition. Because of this our clients is more informed on how his/her website fairs against competitors and what is needed to be done. Aside from this, we provide additional assistance by comparing Link Strategies used by our clients versus other similar businesses.

And to make our Website Audit even more valuable, we do a Usability Check and recommend areas of improvement within the site for business conversion purposes because we all know that thousands of visits won’t matter if the website has poor conversion capabilities.