When you had a 2GB ram on your computer back in 2003, you had one of the best specs that existed; but today, 2GB amounts to almost unusable. This is because of the rapid development of technology and digital marketing can’t function properly without following suit.
If you’re a digital marketer, you should know that even the smallest innovation can change the entire face of the game. Only a few months ago, Mark Zuckerberg announced that there will be an alteration on Facebook’s algorithm, creating ripples of challenging adjustments to different marketers.
We saw great technological advancements in digital marketing in the Philippines and rest of the world this 2018 – such as augmented reality, voice search, and continuous innovation of social media – which might make you wonder what’s in store for the coming years, say 15 years from now. You might say that’s still a long time, but 2003 feels like it was just yesterday!
So to ready you for the coming decade and a half, know some of the potential trends of digital marketing!
Digital marketing has been less aggressive for the past decades and this is expected to even flourish in the next 15 years.
Today…
Children today will experience a finely tuned digital marketing in the future:
The devices and gadgets we use today aren’t as advanced as you think. Truth to be told, we are still using a Jurassic-like system when it comes to our electronics:
Within the next decade…
Examples: wearable gadgets (like smart watches) and virtual reality consoles
How you deliver, receive, or carry a product is also starting to take a new form. For example, the product you ordered can be delivered almost instantly through drones. Amazon, UPS, and even Domino’s Pizza are currently looking to get big on this method.
Companies are taking baby steps on this system, but expect that it’ll fully blow in the decades to come.
Surely e-mails will still be around within the next decade and e-mail marketing will still be one of the effective tools for digital marketing. Some experts believe that it’ll be a brand new experience, which will set a challenge to digital marketers on how they’ll email market in a technical but attractive manner.
Do not panic! This doesn’t mean robot invasion like you see in the movies. Artificial intelligence (AI) having more control means they’re more involved on what you do. And no, this doesn’t denote androids or mechanical appendages. It’s about search engines and bots which can greatly help how you market digitally.
Even with the announcement that Facebook will dwindle business promotions and ads, social media will still be one of the biggest digital marketing tools. If not Facebook, other prominent sites like Twitter, Instagram, and Youtube are predicted to be even more gigantic when it comes to advertising. Familiarize yourself with their features now to get you prepped in the future!
One thing is for sure, i.e. getting attention from the customers of the future will have challenges. Currently, a user can give your message eight seconds of their time. In the future, they’ll be likely to give much less.
As technology continues to advance, we shouldn’t forget that both the user and the marketer should benefit from the changes. Marketers, as always, will be able to conform to the needs of the market.
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