Are you a lawyer? A photographer? A ballerina?
Oh, uhm, yes, of course! I should have noticed it. You are the vice president of marketing for your company.
Well, marketers, lawyers, photographers, ballerinas—all of us—have to do two things almost every day: communicate and build or keep relationships.
We could be at home, or stuck in an infinite amount of traffic to work, or enjoying a coffee break with a co-worker. We could be in the office working on a design which will make users take the desired actions we want them to take, the design that will then need to be communicated to the developers. And this design should tell users that “We care for your time and we care for you!”
Whether you like it or not, we all need relationships, and by golly we need to communicate our ideas to them.
In the business world, especially in digital marketing, a lot of emphasis is given to things like:
The list does not stop there. It goes on!
If you are a relationship and communications expert, the items mentioned above will actually sound like this:
Putting yourself as a relationship builder and communicator foremost above everything else will change the way you work and the results you will get. You can use this in almost anything.
Let’s say, in a real estate web design, it is important to consider the following:
You can also use such approach for search marketing, social media marketing, email marketing, or digital marketing in the Philippines or abroad.
Basically, the idea is to flip the technical jargon/s and to replace it with people first.
The difference between an amazing design and a mediocre design is that great designers know that their designs have a purpose and are like a human voice that communicates with other people.
When people are put first, you will realize that we are all in the relations and communications industry!
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