Among all the online marketing methods, content marketing remains to be one of the most recommended.
Internet marketing providers swear by the effectiveness of content marketing in increasing both brand recognition and audience engagement. Interesting content helps spread a brand’s name by becoming the topic of meaningful discussions. You can get free exposure in a way, just by your written content alone.
The real catch, however, is making QUALITY content.
Quality online content requires time, effort, intelligence and creativity. You can spend every day pumping out one blog post after another, but if it lacks effort and quality it won’t convert to new customers or more site visits.
Good content gets recognition, but quality content gets results.
Quality content is not only made through time and effort. It is composed of various elements which come together to create the kind of content that starts conversations and gets results. If your digital marketing efforts in the Philippines have not yielded the results that you desire, taking note of the elements listed here may help you out.
If you want to get your content across to people, one of the first things you can think of is a catchy headline.
Headlines are the condensed form of your content. It gives the reader the push they need for them to keep reading. Your click-through and bounce rates all depend on how well your headline conveys your message.
What constitutes a good headline?
Keywords and tags may seem like items best left to SEO specialists, but they play a vital role in giving your content the exposure it needs.
Proper tagging and keyword application helps in categorizing your content, making it easier to be found on relevant searches. Higher viewership increases a post’s relevance to a search term, raising its rank through online databases and further increasing its visibility to more readers.
Basically, keywords and tags fulfill these roles:
However, you should be cautious not to over-emphasize the keywords and tags on your posts. Too many keywords in a single post can have your content flagged for keyword stuffing, while excessive tagging can put your post in the wrong categories accidentally. Moderation is key to ensuring that you have the right amount of keywords and tags that can lead audiences to your posts.
Your content’s quality relies heavily on how your content flow goes.
A strong narrative, theme cohesion, and smooth content flow will help readers understand your message easily. Rambling paragraphs and roundabout terms are definite no-nos. Once you go on a tangent, you risk losing readers. When it comes to effective content narration, a few points come to mind.
You can further increase the value of your content by providing relevant internal links from related pages within your website.
With internal links, not only are you adding extra knowledge to your post, you are also increasing the visibility of your other pages, further promoting your brand.
Internal linking is fairly simple, but it still follows several rules to be done effectively.
Note that internal linking is meant primarily to boost the authority of the page where the link is added. This is your primary aim for internal linking; increasing the visibility and authority of the linked page should come as a secondary.
The primary aim of your blog post is to impart knowledge to your readers, but that doesn’t mean that you can’t slip in a few call to action in there too. After all, you will want them to keep coming back for your articles, products and services.
The call to action is meant to incite your readers to act based on the content that they have read. However, the CTA can fail if the content is weak or if the CTA does not follow up well with the content. Here are a few tips to make your Call to actions more effective.
Related to CTA is the shareability of your content. You have a higher chance of getting free marketing for your brand if readers find your content compelling and thought-provoking enough to share with family and friends. A strong call to action that caps off your already high-quality content can increase its shareability, further promoting your brand.
The content you make for your brand can easily make or break your business and reputation. The quality of your content reflects your brand as a whole; the better the quality, the better the reputation your business can get. Make the most out of content marketing by only creating worthwhile and valuable content, and your brand will go further than what you expect.
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