What customers look for in Real Estate Websites


Real estate is possibly the single most important long-term investment of any family unit. People want homes to call their own for themselves and for their families. Whether it be a town-home, A SFR Single Family Residential home, a penthouse, an acreage home or a Luxury homes that is valued to be above $500,000 and up.

So what do customers look for in your Real Estate Website.

In general real estate websites need to look good for both buyers and sellers of properties. Although buyers and sellers alike all look for some information that is useful to both parties i.e. buyers and sellers alike, however there is some information that has a larger impact on each of them uniquely.

What Sellers are looking for in a Real Estate Website?

Real estate websites are not meant only for buyers, they are made with sellers in mind as well. Here are some information areas that is important to point out in your real estate website.

  • Internet Exposure

    In todays search world, where real estate is searched through Google and other websites, if a real estate website does not have the exposure it should have, then, sellers are well aware that the real estate agent may not be able to sell their home fast. This makes them want to work with real estate companies and agents who have aggressive Internet marketing in place from Google Ranks, FaceBook activity and other ways to syndicate their homes to other websites and systems like the MLS.

  • Marketing Reach

    Some agents may not have huge online presence but they may instead have a wide network of contacts and alternate channels to market their home. These could be done through direct mail, magazines and events.

  • Past Records

    Sellers will always look for sales records of the agent they want to work with. This is an indicator of how aggressive they are and how they can make things work. Other past record information can be customer reviews, testimonials and case studies.

  • Commitment

    In real estate, timing is essential. They need to know how much commitment and resource will be placed on their homes by their agents. They want to know how committed they will be if you allow them to list their home for sale.

  • Knowledge

    Sellers also want to get enough knowledge and get insights on information that is important while selling their home. This information maybe Market trends, tips on what to do when selling homes in a particular area etc..

What buyers are looking for in Real estate websites?

Buyers on the other hand look for some of the information stated above but they are especially interested in

  • Home Inventory, Navigation and Search Filters

    The most important item in any real estate website for buyers are the homes themselves. They should be awed when they see the homes for sale list. They need to have ways to filter how they want to see the homes and how they can get to where they want quickly.

    While you want the home images to be as large and crisp as possible, they need to load fast whilst still displaying other information like the location of the home, amenities, bed, bath etc..

  • Save and Compare Tools

    It can be mind boggling to remember the home addresses and the Urls of the homes for future reference. Having Save and Compare Home Tools, a buyer can access that information at any point in time within the real estate website via a gateway, portal or cached memory.

  • Asset Information

    Some buyers are investing in temporary homes that they can sell at a higher price in the future. Pulling market information from websites like Zillow can give such forecasts within the real estate website as well.

  • Mortgage Information

    Mortgage calculators can also be displayed in each and every home. This information displays the initial payment and monthly mortgage on the selling price of the home. This way, buyers can estimate of the home is within their affordability or not.

  • Open House Information

    Buyers would like to know open home schedules, not only will this give them a way to visit the home in-person, but they will also feel competitive when they see other interested buyers. This can by itself be a marketing catalyst.

RedKite has been working and delivering Internet Marketing and Custom real estate websites in the United States (Las Vegas, NV. | New York, NY. | Cape Coral, FL ) and in Canada (Calgary, Canada) for over 7 years. If you are looking to build a Real Estate Website, look no further. Our results with Real Estate agents, companies and brokerages speak for themselves.

Common Real Estate Website Functions you need


This is 2015 and real estate websites have revolutionized and evolved. Here is a list of website functionalities that you need in the modern day real estate websites.

  • Responsive design

    If your website is not legible in mobile devices, then you are missing out on the 70% increase of mobile users worldwide. Your website should be as legible as the desktop version in smaller screens without any need to pinch to zoom to read the website.

  • Custom Layouts

    You have a unique voice and brand, why settle for a template-design when you can get a custom layout that is custom tailored to suit your customers.

  • Custom IDX

    Your IDX need not be boring pulls from the MLS anymore. Using RETS or even MLS, you can get custom IDX that can display MLS/RETS information as per your brand.

  • Portals

    Give your viewers and potential clients tools in their portal to save and compare homes so they can decide faster on what to purchase.

  • Intuitive Navigation

    Be proactive and allow for navigation in your real estate website by anticipating how viewers would want to sort and filter the information you wish to supply to them.

  • Minimalistic design

    Even if you are not a luxury real estate company or broker, minimalistic designs are known to work as they allow for bigger better images, better branding and an overall “non-informational overload”

  • Lead Contact Manager

    Stay on top of all your leads in your customized CRM or Client Relation Manager.

  • Newsletter and Drip Campaigns

    Send email newsletters and drips to those who opt-in to your website for maximum engagement.

  • Auto-responders and Alerts

    Get responder and alerts every time you get a new lead or someone shares your home

  • Session Trackers

    Using session trackers, you can get in-depth information about who frequents your website, that properties they look at what information trail they leave behind.

  • Android and iOS Apps

    Lastly, never underestimate the power of a custom real estate app in android and Iphones. Get a custom app that customers can always look up anywhere, even while on the road.

RedKite Custom Real Estate Website Process


RedKite Real estate websites for agents and companies are built

  • To Always be Crisp and Fresh

    Real estate websites always need to look crisp. We pay extra attention not only to the homepage, we build all pages like they were the homepage. They are always fresh, with un-cluttered text and images for a maximum experience of the visitors.

  • Updated with the latest web technology

    We always update to the most recent codes and internet trends.

  • To be Intuitive

    Above all, we know how to captivate and engage your viewers for a longer website visit and we proactively anticipate what they would want within a short amount of time using proven navigation and filter settings.

  • To provide information to both Sellers and Buyers of Properties

    We target content and information that is necessary for your real estate business to grow i.e. sell homes and list new ones.

Our Real Estate Outsource Web Design and Development Process is fairly simple as we know what you and what your customers want. The process we use for building or revamping a real estate website begins with:

A Conversation
We like to talk over the phone and get your insights on what you feel lacks or what needs improvement in your real estate website. Remember, we are open 24/7 weekdays for your easy access.

We then proceed to research and analysis
If you have analytical information of yoru previous website user behaviour and other internet marketing stats, we look at them for you and consult what seems to be areas for improvement. We employ heavy competition research and your current website statistics for any recommendation.

We then pitch our recommendation and strategies
After we have sufficient data, we pitch to our real estate clients, what, how, and who will do the necessary amends to make the real estate website a success

Then, we execute
After our clients` approval, we start with the layouts, graphics and prototype of the website. This prototype is then coded to HTML/PHP, proofed and tested. After the codes are ready, we ask our clients for a final review and only after satisfaction, do we launch the website.

Make your own Real Estate Plan...