Digital Marketing Blog

Why blogging is still relevant as ever

March 27, 2018

Lots of companies are starting to question the existence of blogs as most of them aren’t getting read and not generating any wanted leads at all. The truth is, the sweet fruit of blogging takes time to be achieved –…

Essential Books for Today’s Marketers

March 21, 2018

Learning never stops for anyone. The digital marketing world has a lot of information to offer and its unpredictable nature is a reason why you should be well-read and well-versed about the industry. If you’re planning to establish your very…

Digital Marketing for the Next Decade

March 14, 2018

When you had a 2GB ram on your computer back in 2003, you had one of the best specs that existed; but today, 2GB amounts to almost unusable. This is because of the rapid development of technology and digital marketing…

Starting a Digital Marketing Strategy from Scratch for Start-ups

March 5, 2018

Marketing is a fundamental tool for businesses, especially for start-up companies. To grow quickly, they rely heavily on it to invite customers and investors. Without marketing, both established and start-up businesses will never roll out. Since we’re on a digital…

Why Brand Conformity is Essential More than Ever

March 2, 2018

If you’re not implementing brand conformity, then you might be losing more of your business than you think. Brand conformity is the practice of keeping everything uniform in your brand – right from the colors, to the themes, up to…

How Facebook’s Big Change Will Affect Your Business

February 20, 2018

Last January, Mark Zuckerberg announced a new algorithm in Facebook that aims to change the face of the entire social networking site. The modification, which will be effective very soon, seeks to refurbish the newsfeed, focusing on social interaction rather…

We all work for the Relationships and Communications Industry!

December 5, 2017

Are you a lawyer? A photographer? A ballerina? Oh, uhm, yes, of course! I should have noticed it. You are the vice president of marketing for your company. Well, marketers, lawyers, photographers, ballerinas—all of us—have to do two things almost…

Having a Perseverant Mindset in Business

September 7, 2017

To all dreamers out there, here is a comic strip inspired by one of the most successful business establishments in the Philippines, graced by an edited excerpt of Edgar Guest’s poem Things Work Out. Before National Book Store became Philippines’…

Marketing of Ideas Vs. Marketing of Products

June 2, 2017

Emotions are removed in a business landscape. They are thought to be a hindrance to productivity. Well, sure—many personal emotions between workers can be highly destructive but an emotion we all need at work is Passion! History tells us the…

Four Pointers for Choosing the Best Social Media Platforms for Your Brand

February 23, 2017

As a business owner in today’s connected business environment, you already have the general idea that a strong social media presence can help promote your brand. You know how effective social media marketing is in connecting a brand with its…

No Shortcuts: Factors Affecting Your Brand Marketing Process

February 15, 2017

Online marketing is a process; a gradual process that requires a lot of build-up, research and preparation to execute right. It is NOT an overnight miracle. Any digital marketing service provider will tell you that online marketing does not always bring…

Breaking Down the Components of Quality Content

February 9, 2017

Among all the online marketing methods, content marketing remains to be one of the most recommended. Internet marketing providers swear by the effectiveness of content marketing in increasing both brand recognition and audience engagement. Interesting content helps spread a brand’s…

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