Digital Marketing Blog

We all work for the Relationships and Communications Industry!

December 5, 2017

Are you a lawyer? A photographer? A ballerina? Oh, uhm, yes, of course! I should have noticed it. You are the vice president of marketing for your company. Well, marketers, lawyers, photographers, ballerinas—all of us—have to do two things almost…

Marketing of Ideas Vs. Marketing of Products

June 2, 2017

Emotions are removed in a business landscape. They are thought to be a hindrance to productivity. Well, sure—many personal emotions between workers can be highly destructive but an emotion we all need at work is Passion! History tells us the…

Four Pointers for Choosing the Best Social Media Platforms for Your Brand

February 23, 2017

As a business owner in today’s connected business environment, you already have the general idea that a strong social media presence can help promote your brand. You know how effective social media marketing is in connecting a brand with its…

No Shortcuts: Factors Affecting Your Brand Marketing Process

February 15, 2017

Online marketing is a process; a gradual process that requires a lot of build-up, research and preparation to execute right. It is NOT an overnight miracle. Any digital marketing service provider will tell you that online marketing does not always bring…

Breaking Down the Components of Quality Content

February 9, 2017

Among all the online marketing methods, content marketing remains to be one of the most recommended. Internet marketing providers swear by the effectiveness of content marketing in increasing both brand recognition and audience engagement. Interesting content helps spread a brand’s…

Why Thought Leadership Matters in the Modern Business Environment

February 2, 2017

Do you want to make an impact in your chosen market? – The best way to do that in today’s internet-connected world is by becoming a thought leader in your field. Entrepreneurs are innovators who go against the tradition; following…

Why less is more in Content Marketing

January 27, 2017

Consumer engagement plays a vital role in today’s increasingly-connected business environment. Companies fill their webpages with interactive materials and excellent content to keep their clients interested and to attract more visitors. Content marketing has evolved into a vital part of…

The Benefits of Engaging a Niche Market

January 25, 2017

Before you go into setting up your own shop, you have to find out exactly what your target market wants and needs. Even with the best online marketing services in town, your business can still fail if you don’t understand…

Connecting to the Web with Alternative Search Engines

January 3, 2017

Today’s internet would have a hard time functioning without the big search engines like Google, Yahoo, and Bing. Since the dawn of the internet age, search engines have provided users with a simple way to browse the web. Instead of having…

Online Marketing on a Shoestring Budget

January 3, 2017

One universal truth business owners learned to accept is that online presence is vital for a business to thrive. Everybody's connected to the Web these days. Most establishments make it a point to have even the most basic of social…

The Painfully Accurate Reality of Content Marketing: It Isn’t Easy!

November 9, 2016

The world is bursting with voices. Every person has it. I have it. You have it. Brands have it. Your own business or company has it. Our unique voice is what separates us from the rest of the world, but it’s…

The What, Why and How of Email Marketing 2016

November 2, 2016

Much like content marketing, there are myths spread all over the internet saying email marketing is dead. It isn’t. In fact, to this day, it is dubbed the King of ROI in the marketing industry. What with a whopping “3800%…

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