OUR WEB DESIGN &
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Web Design

Web design is the blueprint of a website. Web design also refers to the whole process of planning a new website or improving a pre-existing website.

SEO Web Design

SEO web design focuses on designing a website according to the requirements of Google and the client. It requires the website to be appealing, search engine friendly, interactive, and has an excellent user-experience. This way, the website will be ready for internet marketing campaigns.

What are the things we do in SEO web design?

  • We create a layout

    The layout is the arrangement of text, images, background, and colors of a website. The layout serves as a preview of how the website would look like.

  • Optimize Site Architecture and Sitemaps

    Web crawlers read every page in high-speed fashion, follow every link and rank the website accordingly. Web crawlers naturally follow the path of least resistance. Sitemaps increase the crawl efficiency of web crawlers. They allow the “right” pages to be indexed accordingly.

  • UI/UX

    UI is short for User-interface. UI is focused on the look, feel, responsiveness and interactivity of the website. UI also guides the viewer visually through the website.
    UX is an acronym for User-experience. UX’s goal is to increase viewers’ satisfaction rate and improve the user-friendliness of a website.

  • Backend and CMS

    Backend and CMS are where you upload photos, images, edit the content and pages of the website. We make sure that you will have an easy and fluid experience in the website’s backend.

  • Revamping the website

    Some websites require a total revamp. This is done to increase the SEO value of the website and to improve user-interface and experience. The domain and the server will be retained but the layout will be changed, additional content will be added, URLs will be optimized and more.

  • SEO readiness

    We make sure that the websites are fully SEO optimized before we launch them. We polish every detail, test the website on various devices, check for glitch and so on. An SEO ready website can quickly go up in organic rankings which could lead to more organic traffic.

Multi-uses of Business Websites

If you own a business, establishment or you work for yourself as a freelancer, the wisest thing to do is to have a professional website that showcases you, who you are, what you do and what sets you apart from the competition (i.e. your value proposition).

Websites nowadays are used by businesses to:

  • Display Information

    Your website can display services, products, events, offers, discounts and anything you want to convey to your target audience.

  • Brand and Communicate

    Websites are generally custom built and they can easily conform to your brand.

  • Market on the Internet

    Google also encourages local SEO. This is a big advantage for local businesses because they can target the right market. We also provide local SEO services.

  • Manage Projects

    The entire company can log on to a back-end to access the project manager. The project manager can keep track of your project milestones and other important activities of the entire business.

  • Manage Leads and Contacts

    Leads and contact lists can be uploaded, downloaded, bulk-emailed and a whole lot more. Websites can offer the owner of the business alternatives to manage contacts.

  • Receive Payments

    Using Payment Gateways, your customers can pay you directly through your website. This is especially common in e-commerce websites.

  • Generate New Content

    Content management systems like WordPress make blogging and editing website content a breeze. You can always make new pages without knowing a line of code.

  • Send Newsletters and Drip Campaigns

    Your website can work as an email campaign manager. You can send periodical newsletters or even dripped messages (auto-emails sent in specified intervals of time) sent to your opt-ins.

  • Receive Contact Notifications and Alerts

    You can get contact notification or other alerts sent to your email, smartphone or mobile whenever a visitor tries to contact your business through forms, a live-chat service or simply as having liked or shared content in your website.

  • Chat Service

    You can have a 24/7 chat service for visitors in your website. Some industries like in medicine or new technology, chat services are able to give in-depth customer service to their customers or visitors.

While you may want to build websites purely for marketing or information purposes, there are many other uses and advantages of having a website that is custom built to also handle the way you want to manage your contacts or projects.

How to outsource a web design Project

In general, website design and development is outsourced to a company that specializes in web design graphics and web design coding.

There are 7 stages you have to go through during any web development and design process with your web design company. These stages of the progress of any website design and development project include:

  • Information Architecture Gathering

    Once the client has made up his mind and has decided to pursue with a web design outsourcing company, a lot of communication takes place via calls and emails. This communication details out the:

    • Goals of the website

      Examples - Lead Generation, Brand Awareness, Project Management, SEO etc..

    • Sitemap (pages needed to be built in the website)

      The navigation flow of the website in bare skeletal

    • Marketability of the website for SEO and others after launch

      Will SEO be done on the website? Is the site meant purely for presentation?

    • The target audience and their preferences

      What kind of websites they prefer and use?

    • Project / Lead Management Options if needed

      Will there be a need for a CRM Customer Relations Management Programming in the backend of the site?

    • Portal/Payment Gateway Options if needed

      Is there any need to registering to the site to get full access or will there be a need to receive payments through the website?

    • Content Management Options

      We use WordPress or other framework to build the website or to build a custom client defined CMS (Content Management System) to edit and produce new pages.

    • Server, Domain and Email Concerns

      All domain, server and email concerns are discussed and planned as well in the info stage of the website.

    • Pulling information from other resources

      Most often, websites need not pull information from other sites/resources. But for some industries, there is a need to tap into the info-systems located elsewhere. This is usually seen in the real estate industry in the United States where they need to pull information off their MLS feed provider and it can also be seen to exist in many e-commerce websites where websites feed each other a pool of data.

  • Content Generation

    Although content is inserted into the website after basic coding is completed, content in terms of videos and images need to be ready at this point. Also the main content of the website should already begin including meta data information of the website i.e. data that Google seeks for in websites that makes them understand the website better.

  • Graphic Mock-up

    This is where the actual website is prototyped using pure graphics. Pages are mocked up in different variations so that the client can choose what they feel works best for their audience.

  • Coding

    After the graphics are finalized, web-coders code the website using browser-language HTML

  • Tests, Reviews and Revisions

    After the coding is completed, users are asked to test the overall compatibility of the website in various popular browsers such as chrome, firefox, safari and Internet Explorer. They are also asked to check the website’s responsiveness in mobile devices like Ipads, Iphones and in popular android devices. This is the vital part of the web design and development phase as a lot of errors and inconsistencies can be pointed out and revised.

  • Launch

    Prior to launch, the website goes once more through an extensive SEO test and a server-side admin test to check for domain-server health and email testing.

  • Post-Launch

    Usually, there are still a few more tweaks needed when a site goes live although they maybe only minor ones. Sometimes, the site may need more Server Ram for better performance or it may need regular maintenance.

    Usually, there are still a few more tweaks needed when a site goes live although they maybe only minor ones. Sometimes, the site may need more Server Ram for better performance or it may need regular maintenance.
    These are what you can expect to happen when you decide to outsource a web design project. The more detailed you are from the beginning, the better the site will be.

Redkite Web Design and Development Process

RedKite web design and development packages are designed for the end-user. We work with our clients in coming up with themes, content, accessibility and other fundamentals of making a website.

Our web design quality assurance assure of the basic needs and uses of a website and to also address added functionality to make website be used as tools for lead generation and be able to give a stunning user interface.

Our Web Design and development packages are coded in the following programs:

  • HTML
  • CSS
  • PHP
  • BOOTSTRAP

We use open source framework from Wordpress, Joomla and Drupal using PHP coding, a very flexible and popular coding language. For e-commerce we use Magento which is getting to be the industry standard for the best kind of E-commerce websites.

We also offer solutions for a more robust CRM and CMS which can be accessed by mobile devices using our WEBAFLEX CRM and CMS which is a WYSIWYG ( what you see is what you get ) backend interface that solves the problem of not needing to know how to use Wordpress or other open source frameworks.

All of our websites are tested in these environments:

  • IE
  • FF
  • CHROME
  • SAFARI
  • ANDROID – Mobile devices
  • IOS – Mobile devices

Consisting mostly of Iphones, Ipads, Samsung phones, blackberries, Galaxy Tablets and more..

All of our websites following a process flow that makes websites easier to brainstorm, navigate, use and manage. These steps comprise of:

  • Info Architecture

    Understanding the information and specifications from the client about their needs and mapping them. This is a crucial step as we need to understand what the clients needs are, if there are any enhancements we can offer to the project or simply the project.

  • System Analysis

    After we have the information architecture ready, we analyse the needs of the website in terms of usability, manageability and visibility in search engines.

  • Site-mapping

    After we have understood the requirements and implications of the specifications of the website, we start making the skeletal Site Map which is the foundation of the websites structure.

  • Wire-framing

    By wire-framing the website, we are able to see how the info architecture, Systems and Site map will shape the way the site looks using grids and blocks and focus on the navigation of the website.

  • Layout

    After the wire-frame is sketched, the layout which is the “meat” of the website, is placed atop the skeletal wire frame. At this point we have a visual reference of what the finished product will look like.

  • Pre-coding Conference

    After the layout is ready, the client and RedKite Web Development team hone out the website in terms of the look, feel and content placed inside the website. After the client likes the layout, it is then sent off to coding.

  • Coding

    Coding of the website actually takes place during this point in time. This is when the entire site is translated into HTML, CSS, PHP, JAVASCRIPT from the layouts received. This includes adding on-page content and meta tags for search engines.

  • Testing

    The website is tested for device and browser compatibility. The site is also monitored for page load speeds and usability. Furthermore, this is the specific area where all server side and domain side administration functions are performed including email and database configuration.

  • Launch

    This is the time when the website has passed through the testing phase and the quality assurance phase and is now ready to be launched. If is a new website, it is simply launched. If it is a revamped website, the old site is removed and backed up. A 503 maintenance mode is applied to the domain and after the new web data is uploaded and checked to the new site, the maintainance mode is lifted off and the new website is now visible.

Make your own Web Design Plan

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Redkite Digital Marketing and Web Designs: SEO Outsourcing Philippines

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