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What is a Website Audit for SEO?

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A website audit for SEO can be defined simply as a check on the websites codes, structure, links, content and an overall “health” inspection of the website. This is done for it to be able to communicate correctly with the Search Engines so its webpages can rank for the keywords it wishes to rank for.

Often called on-page analysis, not doing a systematic site audit prior to any off-page SEO such as link building can be fruitless.

Read why RedKite Site Audit process delivers an amazing advantage.

How is a Site Audit Performed?

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In a website audit for SEO, the focus and the attention lies not so much on the usability aspect of the website or how they appeal to users but it is more of an inspection of all of the Site Elements used to communicate with Search Engine Bots are in order for Search Engine Optimization.

Focus here goes to areas such as :

  • Meta Tags
  • Robots.Txt
  • Correct Redirection of pages 301, 302 and 404
  • Duplicate pages
  • Internal Link analysis
  • Focused Content
  • Strategic Navigation Structure
  • Sitemap
  • Image Optimization
  • Code validation
  • H1 Tags
  • Link Analysis

All necessary information is then prioritized and sorted by importance. This report is usually sent in a PDF or Word Document Format.

Benefits of a Site Audit

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By not performing a full site audit prior to off-page SEO activities i.e. link building, content generation and syndication to name a few, the entire SEO campaign can be in jeopardy. Small items that can be easily remedied could actually be the underlying reasons why the website is not ranking.

The website audit for SEO process removes all glitches and all doubts why the site won’t rank. This way, after all necessary amends have been undertaken at the on-site level, then can an SEO person actually progress using their Off-page activities.

Skipping this process may mean that you could have overlooked or compromised your SEO.

If you are still doubtful of the actual importance of the website audit process prior to engaging in SEO, click here so we can personally discuss this over the phone or in Skype.

RedKite Website Audit Advantage

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Imagine having all the necessary information in your hands that helps you make secure SEO decisions — not just in terms of what needs to be fixed in your website but also enough information about:

  • What keywords would be best suitable and profitable for your business
  • What your content really says
  • How to make your website visitors more loyal
  • How to improve the effectivity of your Social Media
  • Who your online competitors are
  • What your competition has done to secure your ranking
  • What you should do to beat your competition

If you are interested, contact us here to know more about our website audit.

RedKite Website Audit Inclusions

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At RedKite, we do all of the standard checks on websites but we know that if you truly want to succeed in SEO, then a standard inspection and report of your website will not be good enough.

Apart from performing these tasks,

  • Meta Tags
  • Robots.Txt
  • Correct Redirection of pages 301, 302 and 404
  • Duplicate pages
  • Internal Link analysis
  • Focused Content
  • Strategic Navigation Structure
  • Sitemap
  • Image Optimization
  • Code validation
  • H1 Tags
  • Link Analysis

We also perform

  • Keyword Research
  • Competition Analysis
  • Conversion (CXO) Conversion Optimization

This helps our clients gauge their website against their competition and in this way, our clients are more informed on how his/her website fairs against the competition and what is needed to be done. We go even further by comparing Link Strategies used by our clients versus their competition.

And, to make our Website Audit even more valuable, we do a Usability Check and Recommend areas of improvement within the site for business conversion purposes because we all know that thousands of visits won’t matter if the website has poor conversion capabilities.

Learn about the steps of Philippines SEO Outsourcing Services Company.

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